This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Graphic Design Terminology That Noobs Often Get Confused
I chuckled a little bit when I found this infographic because, as it turns out, I must be a graphic design noob. But, alas, it’s amazing finding out how much I don’t know about an industry I’ve been embedded deeply in for the last 25 years. In my defense, I only dabble and request graphics. Thankfully, our designers are far…
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WordPress Plugin: Open A Video In A Lightbox with Elementor
We’ve adopted a website with a client that was built with Elementor, a fantastic drag-and-drop editing plugin for WordPress that transforms the ease of building complex, beautiful, responsive layouts without programming or the need to understand shortcodes. Elementor does have some limitations, one of which I ran into working on a client site. They wanted a button that opened a…
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GeotargetingWP: How to Redirect Users Based on Their Location in WordPress
A few months ago, a multi-location client asked if we could automatically redirect visitors from specific regions to their internal location pages on the site. At first, I didn’t think it was too difficult a request. I thought I could download an IP address to the location database, put a few lines of JavaScript into the pages, and we’d be…
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Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues
Email communication remains an essential part of our daily lives. Whether you’re sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That’s where Mail-Tester comes to the rescue, offering you a simple yet powerful solution to ensure your emails reach their intended recipients’…
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What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 (GA4) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it’s valuable, how to use the GA4 report, and how the insights can influence your marketing strategies. What is Cohort Analysis? Cohort analysis is a technique that groups users based on a…
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Are Emojis Effective In Your Marketing Communications?
I’m not sold on using emojis (graphical representations of emoticons). I find emojis somewhere in between texting shortcuts and cussing. I personally love using them at the end of a sarcastic comment, just to let the person know I don’t want them to punch me in the face. However, I’m far more careful when utilizing them in a business atmosphere.…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service (SaaS) companies typically spend more. There are a…
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What is Growth Hacking? Here Are 15 Techniques
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…
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20+ PR Resources to Find and Pitch Reporters, Journalists, Bloggers, and Industry Sites
If you want to amplify brand awareness and growth opportunities, investing in a public relations (PR) strategy and platform is a solid investment. Here are some of the benefits of pitching traditional journalists, bloggers, and industry sites on stories, interviews, newly released research, and company news: Wider Audience Reach: Pitching to these outlets can help you reach a broader audience,…
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What Are Cascading Style Sheets (CSS)?
Read below for a full explanation of how cascading stylesheets work. We display our apps at the top of the page so that it’s easy to find and use. If you’re reading this article via email or feed, click through to compress your CSS. Source CSS Result CSS Compress CSS Uncompress CSS Copy Results Unless you’re actually developing sites, you may not…
