This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Add Shortcuts To Google Chrome To Use Site Search On Your Favorite Sites
If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google…
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Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these processes, boost efficiency, and drive better results? Swaarm Swaarm is a performance marketing platform that’s transforming its clients’ ability to…
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WordPress: How to Remove and Prevent Line Feeds and Carriage Returns in Titles
You may have encountered line feeds or carriage returns inserted into the post titles when creating or editing in WordPress. These extra characters can cause formatting issues and make your titles appear inconsistent. In this article, I’ll provide two methods to remove line feeds and carriage returns from your WordPress post titles: a MySQL solution to fix previously written titles…
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How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
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Google: Subdomain or Subfolder for Multi-Language
Within Google Search Console, there are several options for handling querystring parameters. One of the options on these is making a language indicator. To date, I always thought that this would be the best means of providing multilanguage support to a website so that Google could distinguish which pages were developed for what language. It appears I’m wrong, though, after…
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Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…
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Equipping Your Business for Professional Videos
We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at…
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Notion: The Virtual Workspace For Your Marketing Efforts
One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts. We’ve worked quite a bit in different…
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Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
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Outbrain: Drive Traffic with Content Recommendations
We’ve experimented with quite a few services for displaying related posts on our single post pages on Martech. Right now we’re testing Outbrain and I have to say I’m quite impressed. Here’s an explanation of the service: Outbrain has a concise analytics package that provides click-through data and popularity of each of the posts submitted through their system. We added…
