This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Mobile Marketing, Messaging, and Apps
Avoid the App Store with Apple iOS Add to Home Screen
I’ll catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software – an investment well over $2,000. Nevertheless, the iPhone is a market-changer,…
- Content Marketing
Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types – A custom post type enables you to publish other types of content on your site. On our site, for…
- Event Marketing
ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform
Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of community and real-time engagement. They offer the opportunity to showcase expertise, demonstrate products, and directly address customer queries, thus establishing…
- Martech Zone Converters
App: Convert Time (hh:mm:ss) to Seconds or Vice Versa
We recently produced a video for our investors in Q&A format. Interestingly, my video editing software provided the format in hh:mm:ss format, but when I went to build the direct YouTube URLs to advance them to the section in the video, it required the number of seconds appended to the URL. It was quite the pain to convert the format…
- Content Marketing
10 Ways to Increase Pageviews with Your Content Strategy
Good advice is timeless as is the information in this infographic. Diana Adams of BitRebels put together a list 10 Ways to Supercharge the Pageviews On Your Posts and NowSourcing turned it into a beautiful infographic. The advice is straightforward: Post good content frequently (yes, I know we’ve been off during the holidays). Make your posts shareable – we love…
- Social Media & Influencer Marketing
X Widgets: How to Embed Your Timeline, Post Button, Follow Button, Or Mention Button
Embedding X content on your website offers several key benefits. It seamlessly integrates engaging, interactive, real-time content from the X platform into your site. Embedded X posts and timelines enhance your articles with rich, visually appealing content straight from the source, providing a quick way to verify information. Incorporating X functionality through embedded buttons encourages readers to engage with your…
- Content Marketing
5 Factors When Selecting Your Voice-Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our go-to talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice-over talent has had an extraordinary impact on our production quality. Paul, for instance, is synonymous with…
- Artificial Intelligence
Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools
Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of the above. Nearly three-quarters of consumers say chatbots aren’t able to handle complex questions and often provide inaccurate answers, while half…
- Content Marketing
Findability – 21 New Rules of Content Marketing
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue…
- Content Marketing
Why Your Business Should Invest in Infographics Immediately
Our agency has developed over 100 infographics and, by far, a powerful strategy that continues to prove successful for every client we’ve designed. We now do them for several agencies to extend their offerings to their clients. Businesses that publish infographics have 12% greater traffic volume. Graphs.net Infographics have benefits that go beyond the majority of content strategies: Cognition – if designed…
