This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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MailButler: Finally, An Assistant for Apple Mail that Rocks!
As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and…
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Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…
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How to Use Video for Marketing Your Small Real Estate Business
Do you know the importance of video marketing for the online presence of your real estate business? Whether a buyer or seller, you need a trusted and reputable brand identity to attract clients. As a result, the competition in real estate marketing is so fierce that you can’t quickly boost your small business. Fortunately, digital marketing has provided businesses of all…
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Leveraging Social Media Trends for Business Innovation in Asia Pacific
In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from…
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UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
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What Is Resilient B2B Commerce? Building Adaptability in Business Relationships
Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business (B2B) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations, contracts, and customized solutions. There are often multiple stakeholders, requiring consensus and approval processes. Resilient B2B commerce refers to the ability of…
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WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system (CMS) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert into your content that renders dynamic content. I’m helping a client this week where they’re taking one of their products and rolling…
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How to Create a Successful Local Facebook Marketing Strategy
Facebook Marketing continues to be among the most effective marketing strategies today, especially with its 2.2 billion active users. Just that opens up a vast well of opportunities that businesses can tap. One of the most rewarding albeit challenging way to make use of Facebook is to go for a local marketing strategy. Localization is a strategy that can deliver great…
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The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
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Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be…
