This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 ( GA4 ) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it's valuable, how to use the GA4 report, and how the insights can influence your marketing strategies. ...
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Swag.com: What is Swag? Is It Worth It? How To Launch Your Promotional Strategy
You know what swag is if you've been in business for a while. Did you ever wonder about the source of the term, though? Swag was slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang... you put all your...
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I've helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate your brand from your competitors. Explainer videos all follow a...
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Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad Builder
Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that's both visual and audible. While video is an incredible medium, it's often insurmountable for small businesses or marketers because of the resources required: ...
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Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses' digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual...









