This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 ( GA4 ) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it's valuable, how to use the GA4 report, and how the insights can influence your marketing strategies. ...
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Swag.com: What is Swag? Is It Worth It? How To Launch Your Promotional Strategy
You know what swag is if you've been in business for a while. Did you ever wonder about the source of the term, though? Swag was slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang... you put all your...
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WordPress Plugin: Open A Video In A Lightbox with Elementor
We've adopted a website with a client that was built with Elementor , a fantastic drag-and-drop editing plugin for WordPress that transforms the ease of building complex, beautiful, responsive layouts without programming or the need to understand shortcodes. Elementor does have some limitations, one of which I ran into working...
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service...
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I've helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate your brand from your competitors. Explainer videos all follow a...
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What is Growth Hacking? Here Are 15 Techniques
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren't always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That's growth hacking ...
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The Impact of Online Reviews To Local Businesses, Brands, and Online Stores
Online reviews have become a cornerstone of consumer decision-making and business success. The numbers are staggering regarding how much they can impact your business - whether you're a local business, an e-commerce site, or even a B2B provider. 88% of consumers worldwide make an effort to consult...
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Visme: A Power Tool for Creating Awesome Visual Content
We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time--one in which images continue to replace words. The average person remembers only 20% of what they read, but 80% of what they see. 90...
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Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad Builder
Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that's both visual and audible. While video is an incredible medium, it's often insurmountable for small businesses or marketers because of the resources required: ...
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Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!
Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses' digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual...
