Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • What is an SPF Record? How Sender Policy Framework Stops Phishing

    App: How To Build Your SPF Record

    The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder The subdomain or domain that you’ll be sending your email from. No…

  • Visme Visual Content Designer

    Visme: A Power Tool for Creating Awesome Visual Content

    We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read, but 80% of what they see. 90% of the information transmitted to our…

  • First-person, second-person, third-person, fourth-person, narrative perspectives

    Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience

    Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…

  • What is Mind Mapping?

    What Is Mind Mapping? How Can You Use Mind Mapping to Improve Your Marketing Strategies

    Mind mapping is a visual thinking tool that helps individuals represent, structure, and organize information or ideas. It involves creating a diagram with a central topic, from which related subtopics, concepts, or keywords branch out. This hierarchical structure allows users to easily identify and understand connections between ideas, facilitating brainstorming, problem-solving, and learning. History of Mind Mapping The concept of…

  • Animaker Animated Video Builder and Editing Platform

    Animaker: Do-It-Yourself Animation Studio, Marketing Video Editor, and Video Ad Builder

    Animated and live video are a must for every organization. Videos are highly engaging, have the ability to explain difficult concepts concisely and provide an experience that’s both visual and audible. While video is an incredible medium, it’s often insurmountable for small businesses or marketers because of the resources required: Professional video and audio equipment for recording.Professional voice overs for…

  • What is Swag? Is It Worth It?

    Swag.com: What is Swag? Is It Worth It? How To Launch Your Promotional Strategy

    You know what swag is if you’ve been in business for a while. Did you ever wonder about the source of the term, though? Swag was slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang… you put all your loot in a round bag and escaped with your swag.…

  • What is Marketing Operations? Evolution and AI

    MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era

    Marketing Operations (MOps) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution, technology with talent, and data with decisions. Table of ContentsUnderstanding Marketing OperationsWhen to Invest in Marketing OperationsAnatomy of a Marketing Operations TeamKey…

  • Shopify Agency Access

    How To Add Your Agency As A Collaborator To Your Shopify Store

    Never give your login credentials to your platforms to your agency. There are far too many things that can go wrong when you do this – from lost passwords to access to information they shouldn’t have. The vast majority of platforms nowadays have ways to add users or collaborators to your platform so that they have limited capabilities and can…

  • Online Reviews: Statistics and Tips

    The Impact of Online Reviews To Local Businesses, Brands, and Online Stores

    Online reviews have become a cornerstone of consumer decision-making and business success. The numbers are staggering regarding how much they can impact your business – whether you’re a local business, an e-commerce site, or even a B2B provider. 88% of consumers worldwide make an effort to consult reviews when discovering a local business. Oberlo This fundamental shift in consumer behavior…

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