The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that.
Traditional marketing online and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways to jump start or bump your marketing through non-traditional strategies. While I don’t personally like the term growth hacking, it has stuck as a marketing term that’s often used (and often over-used). In my opinion, balanced marketing strategies should use both traditional, long-term strategies and growth hacking strategies effectively.
What is Growth Hacking?
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Source: Wikipedia
Eliv8 has developed another beautiful infographic with a collection of their 15 Best Growth Hacking Techniques & Ideas:
- Tap into 3rd Party Audiences – Guest blogging is mentioned, but podcasting is a great way to tap into other audiences. We often invite influencers in our industry on our podcast to get attention with their audiences.
- Leverage 3rd Party Platforms – This is a great idea. We’ve got a list of over 45 startup announcement and marketing platform sites that drive great attention to online platforms.
- Target Your Competitors’ Fans – Both paid and organic social tools exist to identify followers of your competitors. If you can help them, why not connect with them? If you can outmaneuver your competitors and help their customers… they may just head your way.
- Create Content For Your “Buyer Journey” – Answer the questions that buyers are researching online.
- Create Page Specific Content – We use dynamic ads that are targeted based off of the category of the article, providing a relevant call-to-action for readers.
- Build A Targeted List of Emails – Segment your customers from your prospects and educate them on your products and services.
- Personalize the Experience – What can you add to your pages that’s personalized to the visitor or segmented to them? Are they already a customer? Are they returning? Are they clicking on a referral link? If you can tailor the experience based on who they are, you can drive better conversion activity.
- Cart Abandonment Notifications – This is just a huge tactic that every ecommerce platform must have. It’s an opportunity to pursuade someone to convert with additional context around the transaction or even an offer.
- Host Contests – We’re launching some contests soon with Hellowave, a robust platform with proven, templated contests that run across your site and social sites.
- Build an Exclusive Community – This one takes work, but if you can convert your audience into a community, you’ve got the best business development staff money can buy. PS: This is really difficult, though!
- Nurture Leads Automatically – We’ve been implementing nurturing and automation for our clients using Wishpond – an incredibly affordable solution – and getting amazing results.
- Reward Sharing and Referrals – People are more likely to do something when a friend tells them to Tweet This!. If you’ve got a platform today, you should have an embedded advocacy program with it.
- Retargeting Ads – Bring visitors back to your website with ads that follow them. Retargeting can increase brand searches by up to 1,000% and visits by 720% after 4 weeks Tweet This!
- Use Your Data – 50% of businesses find it difficult to attribute marketing to revenue results Tweet This! Utilizing data and analytics will improve your ROI.
- Do Things That Don’t Scale – Continue to brainstorm opportunities and work hard to identify other growth hack strategies.
Be sure to also check out the infographic we also shared on what makes a great Content Growth Hacker.