Content MarketingMarketing & Sales VideosMarketing ToolsSocial Media & Influencer Marketing

Visme: A Power Tool for Creating Awesome Visual Content

We’ve all heard that an image is worth a thousand words. This could not be truer today as we witness one of the most exciting communication revolutions of all time–one in which images continue to replace words. The average person remembers only 20% of what they read but 80% of what they see. 90% of the information transmitted to our brain is visual. That’s why visual content has become the single most important way to communicate, especially in today’s business world.

Just think for a second about how our communication habits have changed in the last decade:

  • We no longer say that we’re surprised by something; we simply send an emoji or a GIF of our favorite actor. Example: Natalie Portman’s laugh beats the usual “lol.”
Natalie Portman Laughing
  • We no longer write that we’re on the trip of a lifetime with great company; we take a selfie:
Selfie Vacation
  • We no longer see simple, text-based status updates on our Facebook and Twitter feeds; we see videos – even live broadcasts – taken with mobile devices:

In the midst of this cultural shift we’re living through–in which visual content has become the new king of the online world–wouldn’t it be great to have a visual content multitool that could do all the hard work of creating engaging visual content for us?

So what should you do? Hire an expensive graphic designer or spend hours trying to learn how to use complicated design software? This is where Visme comes into the picture.


An all-in-one visual content creation tool, Visme is perfect for marketers, entrepreneurs, bloggers, and nonprofits looking to create all types of visuals for their marketing campaigns and educational material.

Let’s take a look at what it does and how it can help your business:

Presentations and infographics made easy

In a nutshell, Visme is an easy-to-use, drag-and-drop tool that can help you create stunning presentations and infographics within minutes.

If you’re tired of using the same old PowerPoint presentations, Visme offers beautiful, high-definition templates, each with its own collection of slide layouts.

Or, if you want to create a compelling data visualization, a product comparison or your own infographic report or resume, there are dozens of professionally designed templates to choose from to get started on the right foot.

Packed with thousands of free icons and graph tools, as well as millions of free images and hundreds of fonts, Visme gives you everything you need to start creating your own captivating visual project–something you’ll be proud to share with your social networks and site visitors.

Customize anything

One of the beauties of working with Visme is the power it gives users to create any digital image that comes to mind in its custom design area.

Using the custom dimensions option, users can create anything, from those shareworthy memes seen on social media to flyers, banners and posters or any other promotional material.

Visme - Instagram

Add animation and interactivity

Another feature that sets Visme apart from the rest is its ability to add animation or make any element interactive, as seen below in one of our client projects. Whether you want to include a video, form, survey or quiz in your visual content, Visme allows you to embed virtually any element created with a third-party tool.

Additionally, you can create your own call-to-action buttons, as seen below, to take visitors to a landing page or a lead generation form.

Visme - CTA Buttons

Publish and share

Visme - Publish

Finally, since Visme is cloud-based, you can publish your project in a variety of formats and share it anywhere. You can download your project as an image or a PDF file; or if you prefer, you can embed it into your own website or blog; publish it online so you can access it from anywhere; or download as HTML5 to present offline (in cases where you have a sluggish connection or no Wi-Fi at all).

Privacy and Analytics

Visme - Private Publishing

There’s also the option of keeping your projects private by activating the Restricted Access option or password protecting them.

Another big advantage: You have access to combined statistics of views and visits to your infographic in one place. This will give you a much more accurate view of engagement levels, especially when visitors decide to embed your infographic on their own sites.

Work as a team

With over 250,000 users, many of them large companies such as Capital One and Disney, Visme recently launched its team plans to help users collaborate on projects more effectively, both within and outside of their organizations.

The best part of all is that Visme is free for anyone who wants to start creating visual content with basic design tools. For those who want to unlock premium templates and access advanced features, such as collaboration tools and analytics, paid plans start at $15 per month.

Read More About Visme Teams Sign Up For Your FREE Visme Account

Disclosure: I’m a Visme partner and I’m using my partner link in this article.

Nayomi Chibana

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. She has an M.A. in Journalism and Media from the University of Hamburg in Germany and was an editor of a leading Latin American political investigative magazine for several years. Besides conducting research on recent trends in interactive longform narrative media, she loves to travel and learn about other cultures.

Related Articles

Back to top button