This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
The Greatest Marketing Technology Ever
No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most advanced computational engine – your own brain. The call to actually use your own noggin is one we hear all…
- Advertising Technology
AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization
For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or basic monetization strategies often leads to underwhelming returns. If you’re a publisher who suspects your site could—and should—be earning more,…
- Advertising Technology
Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards
As the digital media and ad tech landscape continues to evolve and progress, a new kind of ad network called a Financial Media Network (FMN), built by – ya, you guessed it – financial institutions (FI’s) are emerging as an alternative to Retail Media Networks (RMN). This newfound FMN channel represents untapped marketing opportunities for consumer package goods manufacturing (CPG)…
- Content Marketing
GoDaddy: Leaving the Boobs Behind and Kicking Ass
I hated GoDaddy. I truly did. I couldn’t believe a brand could spend millions of dollars flashing cleavage and continue to build so much business. It was a slap in the face to marketers who worked hard to keep their brands relevant, transparent, professional and helpful to their audiences. It was the easy way out… and it seemed to work.…
- E-commerce and Retail
The Challenges of E-commerce Replatforming — No Pain, No Gain?
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…
- Marketing & Sales Videos
Freshcaller: Virtual Phone System for Remote Sales Teams
While remote sales teams have grown in popularity with companies, the pandemic and lockdowns shifted the modern sales team to work from home. While the end of lockdowns may shift some to teams to move back to the office, I’m not sure the majority of companies will require that move. The unnecessary expense of a downtown sales office simply won’t…
- Content Marketing
Anchor: Free, Easy, Mobile-Friendly Podcasting
With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an…
- Social Media & Influencer Marketing
Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the…
- Content Marketing
How To Write Your Company’s Story: Five Essential Elements
I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…
- Analytics & Testing
Sailthru: Optimize, Automate and Deliver
We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics…
