This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Infographics
How to Measure the Return on Investment of Social Media
We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership…
- Content Marketing
501 Copywriting Shortcuts by Amy Harrison
Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30…
- Mobile Marketing, Messaging, and Apps
Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for mobile-optimized websites, and highlights the…
- Advertising Technology
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
- Advertising Technology
How Your Martech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better…
- Content Marketing
Stop Shaming Companies that Bail on Social Media and Content Marketing
shame, shaming, social media, content marketing, weather, local seo, local search, gartner, forrester, speaking, conferences, conference marketing, event marketing,
- Analytics & Testing
5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel’s exact impact on drawing customers in can be like finding a needle in a haystack. This is where cross-channel attribution steps in,…
- Sales and Marketing Training
Digital Transformation: Old Marketer vs. New Marketer
As I researched the Alterian site, I found this excellent diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. It truly makes it clear as to whether or not your marketing has evolved. The strategies and tools marketers employ have dramatically transformed over the years. Technological advancements and data analytics have driven the shift from…
- Paid and Organic Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
- Content Marketing
12 Critical Home Page Elements
HubSpot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. HubSpot now delivers an infographic on the 12 critical elements of a homepage. A homepage needs to wear many hats and serve many audiences who come from many different places. It’s unlike a…
