This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
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Martech Zone Apps
App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder The subdomain or domain that you’ll be sending your email from. No…
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Content Marketing
The Impact of Online Reviews To Local Businesses, Brands, and Online Stores
Online reviews have become a cornerstone of consumer decision-making and business success. The numbers are staggering regarding how much they can impact your business – whether you’re a local business, an e-commerce site, or even a B2B provider. 88% of consumers worldwide make an effort to consult reviews when discovering a local business. Oberlo This fundamental shift in consumer behavior…
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E-commerce and Retail
Virtual Shopping Assistant: The Next Big Development in ECommerce?
Today, you walk into a brick-and-mortar retail store. No, this is not a joke, and that’s not the punchline. E-commerce continues to take bigger bites out of the retail pie, but there are still unrealized milestones for the innovations and convenience of brick-and-mortar. One of the last frontiers is the presence of the friendly, helpful shop assistant. How can I…
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Marketing Infographics
Amazon Web Services: How Big Is AWS? (2024)
Few names in cloud computing carry as much weight as Amazon Web Services (AWS). What began as an internal solution to Amazon’s infrastructure challenges has transformed into a global technology powerhouse that has fundamentally changed how businesses approach computing resources. This comprehensive analysis explores AWS’s journey, market position, capabilities, and strategic outlook in the ever-evolving cloud computing landscape. Table of…
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Content Marketing
Izotope RX Elements: How to Remove Background Noise and Audio Repair From Your Voice Recordings
High-quality audio is essential for content creators and musicians in today’s digital age. Whether recording a podcast, producing music, or creating video content, unwanted noise and audio imperfections can detract from your final product. These issues, from clicks and pops to background hum and excessive reverb, can be frustrating and time-consuming to fix. iZotope RX Elements iZotope RX Elements is…
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Martech Zone Apps
What Are Cascading Style Sheets (CSS)?
Read below for a full explanation of how cascading stylesheets work. We display our apps at the top of the page so that it’s easy to find and use. If you’re reading this article via email or feed, click through to compress your CSS. Source CSS Result CSS Compress CSS Uncompress CSS Copy Results Unless you’re actually developing sites, you may not…
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Email Marketing & Automation
Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free
47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. Campaign Monitor I open most of my email on my mobile device to peruse, delete, and reply quickly.…
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Content Marketing
YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication
I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running…
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Social Media & Influencer Marketing
How To Change Your X Username Without Losing Your Followers
When we rebranded from Marketing Tech Blog to Martech Zone, we also needed to update all of our social media handles. Our X handle was @mktgtechblog. This was an oversight from day one. Every time someone asked what the username was, I had to spell it out m-k-t-g-tech-blog, then repeat it a few more times. I searched X for a…