This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
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Artificial Intelligence
Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an identity graph comes into play—a tool designed to store and connect identifiers and behavioral data about customers, forming a cohesive…
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Advertising Technology
Skimlinks Data Provider Checklist – Asking the Right Questions
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what…
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Advertising Technology
Omnichannel Marketing Yields More Loyal and Valuable Customers
Brands must break down online and offline silos to meet consumer expectations. As the old adage goes, A rising tide lifts all boats. The same principle applies to effective consumer marketing. A powerful broadcast campaign can multiply the impact of other marketing activities, from increasing your website and search traffic to boosting your social media engagement and public relations buzz. …
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Social Media & Influencer Marketing
Disqus: Build an Empowered Community For Your Premium Subscribers With On-Site Engagement
Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly difficult for publishers to control audience interactions, build a community, and monetize their content. Because the conversation around topics and articles moved to social media, I removed commenting here on Martech Zone. In hindsight, I’m not…
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Artificial Intelligence
Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools
Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of the above. Nearly three-quarters of consumers say chatbots aren’t able to handle complex questions and often provide inaccurate answers, while half…
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Content Marketing
Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…
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Marketing Books
What Is JavaScript Obfuscation?
I’ve been writing quite a bit of JavaScript lately for an Ajax application with unique and innovative code. Once I’m finished, I have a couple of concerns: the application security and protecting my hard work from someone stealing the code. I’m unsure how far I will go, but I read about JavaScript Obfuscation in one of my books, AJAX HACKS.…
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Content Marketing
The Decline of Newspapers
I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you know my passion for the industry. I believe my articles here, here, and here pretty much cover it! However with…
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E-commerce and Retail
The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s often understated in the thousands of articles written around the web. iPhones still dominate the United States market with 57.45%…
