This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Infographics
How to Setup Your YouTube Channel and Crush It!
Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online. YouTube used to be a video sharing website back in 2006,…
- Email Marketing & Automation
Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends The analysis and data were produced by Omnisend and they include: User-Generated Content (UGC) – While brands love to polish…
- Content Marketing
How to Record Premium Quality Audio via the Web
With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from…
- Advertising Technology
New Approaches to Digital Advertising After Third-Party Cookies Are No More
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse when a change is announced in the digital world. Suddenly, there’s no milk or bread in the grocery store and Armageddon is…
- Advertising Technology
Skimlinks Data Provider Checklist – Asking the Right Questions
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what…
- Artificial Intelligence
Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an identity graph comes into play—a tool designed to store and connect identifiers and behavioral data about customers, forming a cohesive…
- E-commerce and Retail
The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s often understated in the thousands of articles written around the web. iPhones still dominate the United States market with 57.45%…
- Content Marketing
Maximize Your Inbound Marketing with this Lead Generation Checklist
We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the…
- Social Media & Influencer Marketing
Disqus: Build an Empowered Community For Your Premium Subscribers With On-Site Engagement
Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly difficult for publishers to control audience interactions, build a community, and monetize their content. Because the conversation around topics and articles moved to social media, I removed commenting here on Martech Zone. In hindsight, I’m not…
- Sales and Marketing Training
Good Marketing vs. Bad Marketing: The Value of Understanding, Setting, and Meeting Expectations
Marketing is a powerful tool that can make or break a business. But what separates good marketing from bad marketing? The answer lies in understanding the value that your product or service brings to your clients, setting and meeting expectations, and prioritizing communication. At the heart of all good marketing is communication and honesty. Good marketing sets realistic expectations and…
