This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
8 Reasons Why Visitors Leave Your Site
KISSmetrics lays out the top 8 reasons that visitors leave your website: Visitors are frustrated by complex or inconsistent navigation. Visitors are distracted by popup, flash, and other ads that divert attention. Visitors can’t find what they are looking for due to poorly structured content. Visitors are surprised by video or audio that starts automatically in the page. Visitors are…
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Content Marketing
Explainer Video Production Tips and Types
We’re right in the middle of another explainer video production as I’m writing this and have seen amazing results from the videos we’ve already produced, scripted, or shared. This is an incredibly thorough infographic on creating explainer videos that provide a solid process for creating videos that drive engagement and conversions. So, how do you create an explainer video that…
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Content Marketing
10 Essentials Elements for Efficient Content Production
Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and…
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Social Media & Influencer Marketing
Social Media: 3 Tips To Better Connect With Your Customers
In essence, social media is a two-way street where brands can go beyond traditional push marketing and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip 1: Set Up A System To Never Miss A Notification If you are publishing high-quality…
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E-commerce and Retail
The Top 5 Ways to Enhance Your Mobile Payment Process
Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment to increase customer satisfaction and,…
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Marketing Infographics
The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
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Customer Data Platforms
4 Marketing Lessons To Learn From The 2024 Election Cycle
For several years, I spoke about politics in this publication. It didn’t go well; it was just too polarizing, even leading to people I respected and worked well with never engaging with me again. I’m deliberate in my actions nowadays, having removed my political posts from the publication and restricted my opinions to my personal social media profiles. That said,…
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Analytics & Testing
The 4 Steps to Social Media Marketing
One of Stephen Covey’s The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. I especially appreciate this infographic because it…
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E-commerce and Retail
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…
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E-commerce and Retail
Is Social Commerce a Leading Payment Trend? 5 Ways To Adapt Your Strategy
Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce is a subset of e-commerce that integrates social media and online social interactions into buying and selling. Unlike traditional e-commerce, which typically occurs in dedicated online stores and focuses on product listings…
