This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Rise of the Progressive SMB
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C,…
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Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different website elements effectively, personalize the user experience (UX), and gather meaningful customer insights. Without the right tools and strategies, businesses…
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BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
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The Top Marketing Tactics for Lead Generation
We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on…
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The Dramatic Impact of Online Visual Storytelling
There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already –…
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WP Rocket: How to Improve Your WordPress Core Web Vitals
Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spending hours tweaking settings and testing different plugins. What if there was an easier way to boost your site speed dramatically with just a few clicks? WP Rocket WP Rocket is a premium WordPress caching…
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Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…
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Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment
Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in the U.S. and throughout Europe can be seen wearing a variety of Tony Bianco shoes and accessories. To help accelerate…
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Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
