This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Always Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from word-of-mouth and cold calling. I don’t ever doubt that either of these strategies work – of course they do. Sales…
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Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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Pabbly Plus: Form Creation, Email Marketing, Payments, And Workflow Automation In One Bundle
With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating. While there are many workflow and automation platforms out there, I’m not sure of any platform that includes a form builder, payment processing for subscriptions, an affiliate program, and email verification.…
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Pixelz: On-Demand Photo Retouching Service for E-Commerce
If you’ve ever developed or managed an e-commerce site, one aspect that’s critical but time consuming is your ability to keep up to date product photos that compliment the site. Three Danish entrepreneurs who grew tired of running into the same frustrating problem with post-production built Pixelz, a service platform that will edit, retouch, and optimize product images for you, freeing…
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How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…
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Keep This Handy: The 10 New Rules of Crisis Communication
Our agency is located in Indiana and when the powers-that-be in the state passed their version of the Religious Freedom Restoration Act (RFRA), a crisis ensued. It wasn’t simply a government crisis. Since it impacted the business sector, it became a crisis for all of us doing business within the state. Especially when some some business leaders outside the state…
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WP Rocket: How to Improve Your WordPress Core Web Vitals
Website speed has become increasingly critical for user experience (UX), organic search rankings (SEO), and conversions. Yet many WordPress site owners struggle to optimize performance, spending hours tweaking settings and testing different plugins. What if there was an easier way to boost your site speed dramatically with just a few clicks? WP Rocket WP Rocket is a premium WordPress caching…
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Social Media Content Ideas for the Holidays
‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From…
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Five Strategies for Brands To Increase Social Media Engagement on X
Success on X (formerly Twitter) heavily depends on your ability to generate meaningful engagement. The platform’s algorithm favors updates that spark conversations, mentions, and interactions. This comprehensive guide explores five proven strategies to enhance your X marketing strategy and drive brand engagement, focusing on leveraging the power of user mentions to amplify your reach. X Algorithm If you’d like to…
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SimplyCast: An Interactive Marketing Automation Solution for Personalized Nurturing
Interactive marketing automation solutions offer businesses the opportunity to overcome a range of challenges in the modern digital marketplace: Personalized Customer Engagement: Engaging with customers effectively and in a personalized manner can be difficult due to varied preferences and behaviors. Automation solutions enable businesses to nurture leads and build loyalty through tailored content, enhancing customer engagement. Insightful Data Utilization and…
