This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Plone: The Enterprise-Grade CMS Platform for Secure and Scalable Web
Enterprise organizations face numerous challenges in managing their online presence effectively. The demands placed on content management systems are ever-increasing, from security concerns to scalability issues, from user experience (UX) to integration capabilities. Businesses, educational institutions, and government agencies alike require robust solutions that can adapt to their evolving needs while providing a secure and user-friendly content creation and distribution…
- Marketing Books
Help Lead the Marketing Rebellion
The first time I met Mark Schaefer, I instantly appreciated his experience and deep insight. Mark works with leading companies to improve their marketing efforts. While I’m a competent practitioner in this industry, I look to a handful of leaders for vision—Mark is one of those leaders that I pay attention to. While Mark is a seasoned marketing veteran, I…
- Sales Enablement, Automation, and Performance
Kiflo: Empowering Referral, Affiliate, and Partner Programs
Companies increasingly recognize the power of partnerships to drive growth and expand market reach. However, managing partner programs can be complex and time-consuming, often involving manual processes, disparate tools, and fragmented communication channels. This inefficiency can hinder the potential of even the most promising partnerships. Kiflo Kiflo is an all-in-one partner relationship management (PRM) platform. It offers a comprehensive solution…
- Marketing Tools
zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset
Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…
- Content Marketing
Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I’ve always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout the big numbers, too. I read once that 87% of the U.S. Population…
- Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
- Artificial Intelligence
Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box
Search is the universal language. And the search box is the portal to all your answers. At home, daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them. At peak…
- Mobile Marketing, Messaging, and Apps
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site…
- E-commerce and Retail
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for…
- Advertising Technology
How Are Advertisers Capitalizing on March Madness?
In 2015, there were 11.3 million average total viewers of the NCAA’s March Madness, along with a record 80.7 million live video stream viewers. The most watched game attracted 28.3 million total viewers. If you don’t think it’s a big deal, you should try working in downtown Indianapolis this month (where our offices are)! We’ll be working from home most…
