This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Tips from High-Converting Sites
There is nothing more disappointing than having a successful paid ad campaign that drove tons of traffic to your site but resulted in low conversions. Unfortunately, many digital marketers have experienced this, and the solution is the same: optimize your site with high-converting content. In the end, the hardest part is not getting the person to the door, it’s getting…
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Public Relations
How Doctors Are Utilizing Social Media To Expand Their Online Reputation
Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…
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Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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Advertising Technology
BizX: Save Cash and Grow Your B2B Business Through This Barter Marketplace
Running a startup, agency, or small business can be exhilarating, but it often comes with the challenge of managing cash flow while meeting various needs. Juggling expenses, investing in growth, and ensuring you have enough cash to cover the unexpected can be a constant source of stress. What if there was a way you could access the services you need…
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Content Marketing
PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology (What is it?). Digital marketing’s version of KC and The Sunshine Band’s Please Don’t Go. We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some…
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Advertising Technology
Modular Content Strategies for CMOs to Cut Down on Digital Pollution
It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience. The concept of modular content isn’t new – it still exists as a rather conceptual model…
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Content Marketing
3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a…
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Content Marketing
Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory… so online platforms aren’t typically an option. Some video editing mobile applications are pretty good, but they lack the desktop real estate that your large monitor has to comfortably…
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Advertising Technology
Roster: Supercharge Your Word-of-Mouth Sales and Ambassador Marketing
Brands face the daunting challenge of cutting through the noise and capturing the attention of their target audience. Traditional marketing methods often fall short in building authentic connections and driving sustainable growth. Enter ambassador marketing – a powerful strategy that harnesses the influence of loyal customers and the word-of-mouth (WOM) of fans to spread brand love and drive sales. What…
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Content Marketing
Gyre: How To Increase YouTube Reach and Views with Pre-Recorded Video Streaming Loops
In the highly competitive world of video marketing, growing a channel and keeping your audience engaged is more challenging than ever. With millions of creators producing fresh content daily, standing out can feel like a never-ending task. How can content creators—whether musicians, educators, podcasters, or influencers—effectively increase their reach and retain viewer attention? One emerging strategy is cyclic streaming, which…
