This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- E-commerce and Retail
5 Design Elements that Work Well for Mobile Conversion
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build…
- Content Marketing
Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When…
- Email Marketing & Automation
What Elements Should You Be Testing in Your Email Campaigns?
Using our inbox placement platform, we did a test a couple of months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased by over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get…
- Advertising Technology
5 Tips To Increase Your Video Advertising Conversion Rates
Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc. Gaining potential customers and having maximum customer visits per day depends on how you market your products and how they are advertised. The publicity of your products lies…
- Customer Data Platforms
The Power of Data Mining and Decision Support Systems
This infographic from the New Jersey Institute of Technology illustrates the Data Mining and Decision Support Systems (DSS), defining the four different processes within the overall system. Data Management – collects the information that a company has available from their sales, records, and customer reports. Model Management – attempts to create conclusions from existing business strategies to see whether or…
- Analytics & Testing
Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…
- Content Marketing
WordPress: How To Redirect All RSS Feeds To One Destination
While reviewing Google Search Console, one issue that I kept encountering was URLs ending in /feed/ causing issues. While it’s pretty ingenious of the WordPress CMS to add RSS feeds to every bit of content – posts, tags, categories, comments, etc. – the feature is unnecessary. It produces a ton of internal paths for Google to crawl that have no…
- Artificial Intelligence
Narrato: Empowering Teams to Produce High-Quality Content at Scale with Generative AI
Content marketers and business owners face numerous challenges. The demands of content marketing can be overwhelming, from generating fresh ideas and creating engaging content to managing teams and optimizing for search engines. As competition for audience attention intensifies, marketers must find ways to produce high-quality content efficiently while maintaining consistency across channels. Narrato Narrato is an all-in-one AI-powered content platform…
- Analytics & Testing
WordPress: Track Site Searches with Google Analytics
Google Analytics has a nice feature, the ability to track internal searches on your site. If you’re running a WordPress blog, there’s quite a simple way to set up Google Analytics Site Search: Select your site in Google Analytics and click Edit. Navigate to a view in which you want to set up Site Search. Click View Settings. Under Site…
- Content Marketing
Why Content for SEO?
Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore.…
