This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Content Workflow: Create, Collaborate, Approve With Generative AI… But Without the Chaos
Managing content at scale is harder than ever. Marketing and content teams are under constant pressure to meet deadlines, uphold brand standards, and deliver channel-specific assets—all while keeping pace with an explosion of content demands. Add in the growing role of AI tools for research and content generation (GenAI), and the process becomes even more complex. Teams often find themselves…
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Advertising Technology
Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I love and respect in anger, just lashing out at everyone. It’s not helping anything or anyone. This is the time…
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Content Marketing
Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social…
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Artificial Intelligence
Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO
Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates.…
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Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
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Marketing Books
Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…
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Marketing Books
The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation really stuck with me, so I made a voice memo about what I heard to write a post later. I…
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Content Marketing
OneLocal: A Suite of Products for Local Marketing and SEO
OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides a suite to attract, retain, and promote your…
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Social Media & Influencer Marketing
Is There Any Better Time to Launch a New Social Network?
I’m spending a lot less time on social media. Between the flawed algorithms and disrespectful disagreement, the less time I spend on social media, the happier I am. Some people with whom I shared my dissatisfaction told me it was my fault. They said my open discussion of politics over the last few years opened the door. I truly believed…
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Analytics & Testing
Alexa.com’s Site Overview: New Features Give Marketers Better Snapshot of Search and Content Opportunities, for Free
For marketers working to reach new audiences online, insights into competitors’ brand-building activities, strengths and weaknesses, and opportunities to reach and capture their audience can play a powerful role in driving success. However, such competitive insights have mostly been available to companies with vast resources and their own analytics teams. Alexa Site Overview The Alexa.com Site Overview service – which already…
