This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Tools
Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution? Plesk Plesk is an all-in-one web…
- Content Marketing
Wipster: Video Review and Approval Platform
We’ve been working with our friends at 12 Stars Media (long-time fans and friends!) on a client’s video. It’s a sophisticated video, involving intros, outros, b-roll, customer footage, and interviews all wrapped up in just over 2 minutes. They sent over a link where we can access the video via Wipster, a video review and approval platform. It’s a very…
- Content Marketing
Blitz: Performance and Load Testing from the Cloud
It’s tough coming up with an analogy for the load put on a web server so here goes. Imagine you’re a web server and your visitors are cans of tomatoes. If you have one or two cans of food, you can carry them pretty easy. Pile a few hundred in your arms and none of the food can get where…
- Analytics & Testing
Searchmetrics: An Enterprise, Data-Driven SEO Platform
There are dozens of SEO tools available with more flooding the market every month. The problem with the majority these tools are that they focus on metrics that may have been important years ago, but aren’t anymore. Searchmetrics is an enterprise, data-driven SEO platform that continues to evolve and deliver results for its clients – internationally. Today’s search engines index…
- Sales and Marketing Training
From Science Fiction to Reality: How Close Are We to Minority Report-Style AR and VR Interactions?
The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controlled computer interfaces. Now, over two decades since the film’s release, we find ourselves asking: how close are we to achieving that level of immersive, intuitive interaction in augmented reality (AR) and virtual reality…
- Marketing & Sales Videos
Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
- Social Media & Influencer Marketing
Post Planner: Social Media Management Software For Content Creation, Curation, Scheduling, And Analysis
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster a community is the ability to scale their presence across social media networks and consistently provide value to their audience. Marketing departments are often shy on human resources… so few…
- Analytics & Testing
Usersnap: Elevate Your Product By Collecting Actionable User Feedback
Understanding your users’ needs can make or break a product’s success. Often, user feedback is fragmented, difficult to track, and overwhelming. Product managers, developers, and marketing teams struggle to gather precise insights that lead to impactful decisions. The challenge lies in collecting feedback and doing so efficiently and in a way that genuinely drives growth. Usersnap Usersnap is a user…
- Marketing Tools
MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common workarounds include: Cloud Services: Requires uploading files first, consuming time and data. Large files often face upload restrictions and slow…
- Advertising Technology
Smarketing: Aligning Your B2B Sales & Marketing Teams
With information and technology at our fingertips, the buying journey has changed immensely. Buyers now do their research long before ever speaking to a sales representative, which means marketing plays a bigger role than ever before. Learn more about the importance of “smarketing” for your business and why you should be aligning your sales and marketing teams. What Is ‘Smarketing’?…
