This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
Moz Pro: Powering Data-Driven SEO Strategies for Measurable Results
Businesses face the constant challenge of standing out in crowded online markets. With ever-changing search engine algorithms and fierce competition for organic visibility, many marketers and business owners struggle to optimize their websites and content for search. The complexity of SEO can be overwhelming, especially for those without dedicated technical resources or expertise. Additionally, measuring the impact of SEO efforts…
- Customer Data Platforms
InMoment Study Reveals 6 Unexpected Keys to Personalization
Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and…
- Content Marketing
Vimeo’s New Collaboration and Integration Tools Establish It As The Standard for Videographers
One of our neighboring companies in the building our studio is in are some incredible cinematographers, Train 918. They specialize in bringing their gear anywhere in the world and producing epic videos. It’s not just the quality of the work they produce that’s amazing, though. They spend much of their time actually developing the storyline, converting it into scenes, then…
- Sales Enablement, Automation, and Performance
MetroFax: The Cost-Effective Alternative to Traditional Faxing
True story: The first successful marketing campaign I ever executed was a fax campaign! My friend launched a business doing parking lot repair and striping, and fax machines reigned supreme at the time. I purchased my first PC, which had a built-in fax modem. So, I called all the property management companies in the phone book and requested their fax…
- Analytics & Testing
Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with…
- Analytics & Testing
Actionly Social Media Monitoring and Publishing
Actionly is an affordable social media monitoring and engagement suite that integrates with Facebook, Twitter, Google +, YouTube, LinkedIn and RSS feeds. Actionly provides Social Media Marketing Tools and a Social Media Monitoring platform. We enable agencies and businesses to connect with their customers on social networks. We monitor keywords across networks like Facebook, Twitter, YouTube, Blogs, Flickr, and various…
- Content Marketing
How to Let Your Pizza… er… Product Sell Itself Online
A good friend of mine, James, owns Brozinni Pizzeria. I’m not going to mess around – it’s honestly the best New York style pizza in Indy. James has helped us out quite a bit, bringing his amazing Indianapolis pizza truck to a fundraiser last year and catering an upcoming event this week we’re having. In return, we set out to…
- Sales and Marketing Training
From Science Fiction to Reality: How Close Are We to Minority Report-Style AR and VR Interactions?
The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controlled computer interfaces. Now, over two decades since the film’s release, we find ourselves asking: how close are we to achieving that level of immersive, intuitive interaction in augmented reality (AR) and virtual reality…
- E-commerce and Retail
Mobile Experience and Its Impact on Trends
Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump to smartphone ownership. Learn how this move…
- E-commerce and Retail
SpotOn and Poynt: POS Integrated Marketing for Small Business
SpotOn has already installed more than 3,000 point of sales and payment processing devices in restaurants, retailers and salons nationwide. They’ve partnered with Poynt to provide flexible point of sales terminals that enable retailers and restaurant owners to collect customer contact information and accept payments at the counter, or wherever customers are. POS Marketing Tools SpotOn’s marketing tools make it…
