This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Tools
MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common workarounds include: Cloud Services: Requires uploading files first, consuming time and data. Large files often face upload restrictions and slow…
- Email Marketing & Automation
Campaigner: Advanced Email and SMS Automation and Workflows In One Affordable Marketing Platform
Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of email, now combining mobile SMS marketing into its automation and workflow capabilities. Campaigner provides all the advanced features you need to execute engaging and high-performing email and SMS marketing campaigns. Features include: Email Marketing…
- Content Marketing
5 Steps to Creating a Winning Content Marketing Strategy
Content marketing is the fastest growing and most effective way to market your business, but creating a winning strategy can be hard. Most content marketers are struggling with their strategy because they don’t have a clear process for creating it. They’re wasting time on tactics that don’t work instead of focusing on strategies that do. This guide outlines 5 steps you…
- Content Marketing
The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…
- Marketing Infographics
Why Your Business Must Go Social
Unlike other more traditional forms of marketing, social media marketing is as accesible to small business owners as it is to Fortune 500 companies. This infographic illustrates the impact of social media on your business.
- E-commerce and Retail
Onollo: Social Media Management for Ecommerce
My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…
- Marketing Tools
Foxit: Elevate Your Document Management, E-Sign Workflows, and PDF Experience
Efficient document management is essential. From editing PDFs to integrating advanced e-signature capabilities, businesses need robust, user-friendly solutions that streamline workflows. However, traditional tools often have limitations due to high costs, outdated technology, or poor integration with other software. Foxit Foxit provides a powerful alternative with its suite of products designed to transform how organizations handle digital documents. Foxit is…
- Email Marketing & Automation
Reelevant: Live Email intelligence Technology
The email industry has two major problems with its continued use of mass mailing: Personalization – Sending the same message, at the same time, to all your email subscribers isn’t getting the right message to the right time to the right recipient. Why would Marianne, 24 years old, receive the very same offers as Michael, 57 years old, when they’re…
- Content Marketing
Xara: Create Visually Engaging Marketing Documents in Minutes
There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new…
- Content Marketing
Sounding Crystal Clear: The Best USB Microphones for Your Home Office
The rise of remote work has highlighted the importance of high-quality audio. A good USB microphone can make all the difference, whether you’re attending virtual meetings, recording podcasts, or chatting with colleagues. But with so many options available, how do you choose the right one for your home office? This guide breaks down the different types of microphones, key features,…
