This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those…
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Reorganize, Rewrite and Retire Content
There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice. Reorganize – I might use repurpose as the term for this, but we often utilize research, stories and graphics across…
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Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms (CDPs). While many platforms tout generative AI (GenAI) features or batch personalization capabilities, Treasure Data is pioneering what CMO Mark Tack calls the intelligent customer data platform —…
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Why Tech Marketers Should Care About M3gan
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…
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Repricing: How Amazon Repricing Works and How Long It Takes
Amazon reported that merchants selling on its marketplace accounted for 45% of units sold in the second quarter of 2015, up from 41% the year before. With millions of sellers selling billions of products in a commerce site like Amazon, sellers benefit from adjusting their pricing so they’re both competitive and can still maintain profits. Repricing is the strategy of…