This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Customer Data Platforms
Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions. Pollfish Pollfish is transforming the DIY market research landscape with its mobile-first, AI-powered survey…
-
E-commerce and Retail
Shopify: How To Program Dynamic Theme Titles and Meta Descriptions for SEO using Liquid
If you’ve been reading my articles over the last few months, you’ll notice that I’ve been sharing a lot more about ecommerce, especially with regard to Shopify. My firm has been building out a highly customized and integrated Shopify Plus site for a client. Rather than spending months and tens of thousands of dollars on building a theme from scratch,…
-
Content Marketing
WordPress: How To Sort Your Custom Post Type Posts Alphabetically
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m having to redesign the archive and taxonomy templates to better display the acronyms listed. In my last theme (whose developers discontinued support),…
-
E-commerce and Retail
The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability
Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today’s digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent categorization, search optimization, and a carefully crafted customer journey that guides visitors from discovery to purchase. Discoverability: The Gateway to…
-
E-commerce and Retail
Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration
Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels – whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing, where each channel operates independently, omnichannel creates a seamless, interconnected ecosystem that reflects how modern consumers actually shop. Customer Journeys…
-
Martech Zone Apps
App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
-
Sales Enablement, Automation, and Performance
How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging (SMS) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if…
-
E-commerce and Retail
The Evolution and Future of Fintech Marketing
Financial technology (fintech) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money concerns. Table of ContentsFintech HistoryElectronic Banking Era (Pre-2000):Digital Transformation (2000s):Modern Era (2010s-Present):Current Trends and Future DirectionsThe Evolution of Fintech Marketing Infographic This…
-
E-commerce and Retail
UPS API Endpoints and Sample PHP Test Code
We’re working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company that developed it had malware… that’s never a good sign. So, we purchased the WooCommerce UPS plugin since it’s well-supported…
-
Email Marketing & Automation
What’s the Best Time to Send Your Emails? Including Industry!
Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider (ESP) platforms are getting far more sophisticated…