This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable…
- Paid and Organic Search Marketing
Sitechecker: An SEO Platform With A Personalized Checklist On How To Optimize Your Website
One area of expertise I pride myself on is my ability to assist our clients in growing their businesses through organic search engine traffic. I’m a huge proponent of SEO for a few reasons: Intent – search engine visitors enter keywords, phrases, or questions in search queries because they’re actively seeking a solution to their problem(s). This is far different…
- Social Media & Influencer Marketing
The First Step in Social Business: Discovery
I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…
- Advertising Technology
Are Programmatic Advertising Buys Killing Your Reputation?
Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance…
- Paid and Organic Search Marketing
Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok, developed by xAI, challenges the status quo by leveraging real-time data from social platforms, specifically X (formerly Twitter), to offer a more dynamic…
- Analytics & Testing
How to Measure and Improve Your Twitter Marketing Strategy
There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! Fifty-seven…
- Customer Data Platforms
Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment. It’s also just the beginning. Forward-thinking marketing teams take an…
- Advertising Technology
Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing
Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is Embedded Finance? Embedded finance, or embedded banking, refers to integrating financial services or tools within a non-financial company’s products, services,…
- Paid and Organic Search Marketing
How to Find an SEO Cheat
Search engine optimization is a double-edged sword. While Google provides guidelines to webmasters to optimize their sites and utilize keywords effectively to get found and indexed properly, some SEO folks know that exploiting those algorithms can shoot them directly to the top. SEO employees are under a lot of pressure to keep their companies ranking well, SEO consultants are under…
- Content Marketing
CI HUB Drive: Access Multiple DAMs, PIMs and Drives on the Desktop
Most businesses don’t get the most out of their Digital Asset Management (DAM) systems. It can be complex or cumbersome for employees to enter the system and retrieve the desired data. Once they get access, finding the right material can be a more significant challenge. In fact: One-third of marketers spend at least three weeks per year searching for the…
