This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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PLEASE DON’T GO: Three Exit Intent Tactics That Won’t Annoy Your Visitors
Exit intent technology ( What is it? ). Digital marketing's version of KC and The Sunshine Band's Please Don't Go . We've proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include...
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Blogs Versus Forums: Which One Is Right For Your Marketing Efforts
A frequent concern that is brought up when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week; I missed a critical point I usually discuss. At this core is the difference between a forum and a...
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3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend
When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs , cryptocurrency, and the metaverse . Numerous brands have launched programs into the metaverse, whether through...
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The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers...
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs . I've always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses like the Yellow Pages like to tout...
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Plesk: Streamline Your Agency’s Workflow and Boost Productivity With A Centralized Client Management Platform
Web agencies and content managers face numerous challenges. The demands can be overwhelming, from managing multiple client websites to ensuring top-notch security and performance. Juggling various tools and platforms often leads to inefficiencies, increased costs, and potential errors. What if there was a way to centralize all these tasks into one powerful, user-friendly solution...
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Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand...
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The Pros and Cons of a Double Opt-In Email Campaign
Customers don’t have the patience to sort through cluttered inboxes. They’re inundated with marketing messages on a daily basis, much of which they never signed up for in the first place. According to the International Telecommunication Union, 80 percent of global e-mail traffic can be classified as spam . Additionally, the average email open rate...
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How to Design Your Shopping Cart Abandonment Email Campaigns
There's no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases . You cannot measure much more intent than...
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Why I Advise SaaS Companies Against Building Their Own CMS
A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system ( CMS )... instead driving to implement their own...