This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
State of Social Media Marketing
Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to…
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Event Marketing
I Took A Year Off From Speaking At Conferences, Here’s What Happened
The last twelve months have been the busiest in our business history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I…
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Content Marketing
CI HUB Drive: Access Multiple DAMs, PIMs and Drives on the Desktop
Most businesses don’t get the most out of their Digital Asset Management (DAM) systems. It can be complex or cumbersome for employees to enter the system and retrieve the desired data. Once they get access, finding the right material can be a more significant challenge. In fact: One-third of marketers spend at least three weeks per year searching for the…
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Content Marketing
Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has extensive integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. Four stylesheets and two javascript files are loaded…
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Content Marketing
How Your B2B Marketing Success Depends on the Entire Organization
Successful business-to-business (B2B) marketing requires a combination of various strategies, including content marketing, social media, email marketing, SEO, lead generation, marketing automation, and analytics. By implementing these tactics and adapting to the evolving digital landscape, businesses can effectively reach their target audience, generate leads, and drive growth and success. What’s the Recipe for B2B Digital Marketing Success? Here are the…
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Advertising Technology
Consumers Prefer Choice and Interactivity… even with Video
There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate and interact how they wish. Examples of interactivity that we’ve…
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Artificial Intelligence
Why Tech Marketers Should Care About M3gan
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…
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Paid and Organic Search Marketing
Customer Results as Content: How Dan Anton Grew His SEO Business to 7 Figures Leveraging Testimonials
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates,…
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Sales Enablement, Automation, and Performance
6 Examples of How Businesses Were Able to Grow During the Pandemic
At the beginning of the pandemic, many companies cut their advertising and marketing budgets due to decreases in revenue. Some businesses thought that due to mass layoffs, customers would stop spending so advertising and marketing budgets were reduced. These companies hunkered down in response to economic hardship. In addition to companies hesitating to continue or launch new advertising campaigns, television…
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Content Marketing
Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling seamless collaboration across teams and locations. Box Over 100,000 businesses, including 68% of the Fortune 500, use Box for content…
