This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
How To Develop Website, Ecommerce, Or Application Color Schemes
We’ve shared quite a few articles on the importance of color with respect to a brand. For a website, e-commerce site, or mobile or web application, it’s just as critical. Colors have an impact on: The initial impression of a brand and its value – for example, luxury goods often utilize black, red implies excitement, etc. Purchase decisions – the…
-
Social Media & Influencer Marketing
A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
-
Customer Data Platforms
Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…
-
What happened on your Birthday?
There was a time that I cringed when my birthday was coming. What happened on my birthday? April 19th has some really interesting events happen on it… the U.S.S. Iowa explosion, Wako, Oklahoma city… ugh. Going back in history, it doesn’t get much better. It was the day that the American Revolution started! What happened on your Birthday? JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember12345678910111213141516171819202122232425262728293031 Wikipedia…
-
Content Marketing
Flippies: The Evolution of a Century-Old Technology
Flipbooks are one of the earliest forms of what today is referred to as interactive multimedia and were patented in the United States in 1882! Send Flippies a video and a logo, and they’ll help create an interactive masterpiece that they call thumb-powered marketing. Minimum order is 2,500 flipbooks – but what better way to show off your product, service…
-
Content Marketing
SEO versus New SEO
SEO is Dead. I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game their clients’ ranking – and many of them are still suffering the consequences today. Those of us that pulled our clients…
-
Sales Enablement, Automation, and Performance
Sales Strategies: Even Dead Fish Float
Growing up, I was raised by an optimist and a pessimist. My Mom was probably the happiest, funniest, friendliest person you could ever meet. She ensured that I was raised with an abundant mindset, wishing nothing but good for everybody and doing my best to help people. As I started to learn and mature, I asked her why she was…
-
E-commerce and Retail
Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales
I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In 2016, the mayhem that was Black Friday was bigger than ever. Although shoppers spent on average $10 less than they…
-
Email Marketing & Automation
MailPoet: The Ultimate Email Marketing Solution for WordPress (and WooCommerce)
Today, we relaunched our newsletter, and I couldn’t be happier with the results. I used Mailchimp before and was extremely happy with its performance and support. However, I couldn’t justify the expense without a return on investment (ROI). I also only used a fraction of its capabilities but had to continue paying for them all. Years ago, my friend Adam and…
-
Marketing & Sales Videos
Enterprise Collaboration using TWiki Workspaces
The importance of a smooth workflow and open communication can never be understated, especially in today’s hyper competitive world where speed, credibility and professionalism are the mantras for success. Yet many organizations function in a “silo culture” that does not encourage sharing information across roles, functions, or departments. Tools such as Twiki help enterprises to get out of such non-collaborative…
