This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
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OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google Business Profile Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section…
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The Battle Between Intuition and Data: When Should Marketers Trust Their Gut?
Leaders often pride themselves on their ability to just know when something is right or wrong. Intuition—the gut feeling that whispers (or sometimes shouts) at us—can be a powerful guide, especially in high-stakes decisions. But as much as instinct can serve us well, it can also mislead us, often in predictable ways. So, when should we trust our gut, and…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission (FTC) have been sent, more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, and Sean Combs. We’ve written about disclosure before, but I’m still amazed at the number of…
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In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
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Your B2B Strategy Should Include Ecommerce
Did you know that we’ve added a services shop on Martech? We don’t promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don’t wish to work directly with a sales team to sign up for a product or service. It’s why we built out…
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7 Tactics to Boost Your Content Creation
On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry. While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar:…
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SEO versus New SEO
SEO is Dead. I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game their clients’ ranking – and many of them are still suffering the consequences today. Those of us that pulled our clients…
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The Changing Marketing Funnel?
As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one…
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Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come…
