This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually…
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Termly: Easily Manage Compliance For Your Sites and Apps
With state-level data privacy and compliance arising with the California Consumer Protection Act (CCPA), the future of intrastate and international compliance is becoming a labyrinth of red tape. I’m not opposed to regulation when corporations continue to skirt and abuse consumer data, but it makes it more difficult for responsible brands to ensure compliance. Expecting a small, global business to…
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Beeketing: Add a Sales Pop to Your E-commerce Site
Social proof is critical when buyers are making a purchase decision on your e-commerce site. Visitors want to know that your site is trusted and that others are buying from you. Too often, an e-commerce site sits static, and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes…
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How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing digital landscape? Big data appears to…
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The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…
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How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Mobile Marketing Statistics for 2024
Mobile marketing has transformed how businesses connect with consumers. Leveraging channels like mobile apps, web, ads, SMS/MMS, and mobile video, this strategy capitalizes on the growing dominance of mobile devices in daily life. Below, we explore the latest statistics and trends shaping mobile marketing 2024. Table of ContentsWhat is Mobile Marketing?Key Mobile Usage StatisticsMobile Advertising ImpactMobile App TrendsMobile Email TrendsMobile-Friendly…
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Introducing Creative Factory: Mobile Ads Just Got A Lot Easier
Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets. So how can…
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Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…
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Publishers Are Letting AdTech Kill Their Advantages
The web is the most dynamic and inventive medium ever to exist. So, when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused…
