Content MarketingPaid and Organic Search Marketing

Is Marketiphrasing a Great Strategy?

See how I did that? I took Marketing and combined it with Phrasing. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did.

The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks everywhere are thinking up new words to describe their theory or product. It’s not new. Back in the 50’s… everything was something-o-matic, providing a sense of automation. Now it seems that everyone is slamming syllables together, or words into new marketing phrases.

marketiphrasing

I’m not going to show any as some of them are quite clever. And I believe that’s the key… they have to be clever (don’t rate marketiphrasing). When I posed the question to some social media leaders, they responded that they were guilty… they often tried to make up new marketing phrases to assist in their strategies.

Jeff Widman said he was guilty of making them up. And Jason Keath, CEO of Social Fresh, brought up some great points to support the strategy. Jason provided 3 benefits to creating a unique and cleaver marketiphrase. He didn’t know that I made up that term when I talked about it… and the explanations next to each of these are mine:

  • Thought Leadership – it does provide the impression that you are giving a topic deep thought and going down a road that’s never been traveled.
  • Notoriety – if the idea spreads, it’s a term that’s synonymous with your name, company, product or service.
  • Search Engine Optimization – if you’re inventing the word, you’ll be tied to that word online. Again, if it spreads, people will be finding you over any competitor.

UPDATE: Brian Carter came up with some better marketiphrases for a marketiphrase… neomarketinglogisms… or the ever sarcastic neogurulogisms.

What are your favorite and least favorite marketiphrases?

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership