This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Understanding WordPress Autoupdates and How to Host Your Own or Disable Them
WordPress has evolved into an incredibly self-sustaining ecosystem, and one of its most important modern features is automatic updates . These updates can keep your site secure and current without requiring manual intervention. Still, they also introduce risks for developers and site owners who rely on customized themes or interdependent plugins...
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Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you're truly missing out on quite a bit of traffic. And... for better results, each post could really use some optimization based on the platform you're utilizing. Currently, there are just a few options for...
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When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system . Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved away from their CMS and migrated to another. ...
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Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management ( UCPM ) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article delves into the theoretical underpinnings, practical implementations, and future prospects of UCPM, emphasizing its significance in contemporary data ecosystems. ...
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Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday...
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Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and higher costs—when email service providers ( ESPs ) charge based...
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Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It's a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog's SEO Spider . It's a simple crawler that's free with a limitation of 500 internal...
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Top 5 Ways To Accidentally Become a Spammer
The worst possible insult you can receive on the Internet is to be accused of being a spammer . Any other attack on your character doesn't have the same staying power. Once someone thinks you're a spammer, you'll almost never get back on their good side. The road to spamville is...
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content - a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing...
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems ( CMS ) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable...