This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it's routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with...
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems ( CMS ) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable...
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Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?
Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only . For marketers, the pandemic accelerated the move to digital at the same time as the ability to target...
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Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and higher costs—when email service providers ( ESPs ) charge based...
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Hiding Your Unsubscribe Isn’t a Retention Strategy
Email marketers have been playing defense against unsubscribes for as long as email has existed. The difference today is not that the tactics are new, but that they are increasingly deliberate, systematized, and justified internally as retention strategies. In reality, many of these practices do not reduce churn so much as obscure it, pushing frustrated...
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Quite Possibly The Worst Domain Registrar Ever
This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see if we had changed anything. We hadn't but always hate to hear of these problems...
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Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team's productivity and potentially hindering client satisfaction. ...
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Elementor Cloud Website: Build Your Elementor WordPress Site On This Fully Supported Dedicated Hosting
For the last few months, I've been assisting a client in optimizing their website built on WordPress and utilizing the Elementor Builder ... which I believe is the best you can find. It's listed as one of my recommended WordPress plugins . At one time, the Elementor Builder...
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How to Choose a WordPress Theme Built for Speed and Core Web Vitals Performance
Selecting a WordPress theme today is far more than a design decision. It is a performance decision that directly affects your visibility, conversions, user satisfaction, and long-term maintenance costs. With Google’s Core Web Vitals (CWV) placing real-world experience at the center of search rankings and ad efficiency, the engineering behind your theme can either empower...
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The 5 Essential Steps of Building a Profitable Email List
A robust email list is like having a treasure trove of potential customers at your fingertips. Whether you're starting from scratch or looking to expand your existing list, effective email list building is key. At Martech Zone, at one time, we had over 30,000 subscribers to our email newsletter . However, upon deeper...