This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it's routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with...
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems ( CMS ) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins, performance issues, and constant maintenance. On one side, business leaders wanted scalable...
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Hiding Your Unsubscribe Isn’t a Retention Strategy
Email marketers have been playing defense against unsubscribes for as long as email has existed. The difference today is not that the tactics are new, but that they are increasingly deliberate, systematized, and justified internally as retention strategies. In reality, many of these practices do not reduce churn so much as obscure it, pushing frustrated...
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Quite Possibly The Worst Domain Registrar Ever
This morning we get a frantic call from a client. We worked with them to develop a new site a while back, but everything was offline now. A DNS issue of some sort. Their IT guy called us to see if we had changed anything. We hadn't but always hate to hear of these problems...
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Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to costly revisions and delays, impacting your team's productivity and potentially hindering client satisfaction. ...
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How to Choose a WordPress Theme Built for Speed and Core Web Vitals Performance
Selecting a WordPress theme today is far more than a design decision. It is a performance decision that directly affects your visibility, conversions, user satisfaction, and long-term maintenance costs. With Google’s Core Web Vitals (CWV) placing real-world experience at the center of search rankings and ad efficiency, the engineering behind your theme can either empower...



