This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Automate Influence Marketing Campaigns with TapInfluence
TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other…
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Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
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MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…
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Azuqua: Eliminate Your Silos and Connect Cloud and SaaS Applications
Kate Legett, VP and principal analyst at Forrester in a September 2015 blog post wrote in her post, CRM is Fragmenting. It’s A Controversial Topic: Keep customer experience front and center of your company. Make sure that you are supporting your customers through their end to end journey with easy, effective, enjoyable engagement, even when the customer’s journey crosses technology platforms. The…
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Understanding the Importance of Inventory Quality Guidelines (IQG)
Buying media online is not unlike shopping for a mattress. A consumer may see a mattress at one store that they want to buy, not realizing that at another store, the very same piece is a lower price because it is under a different name. This scenario makes it very difficult for the buyer to know exactly what they are…
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What Marketers Can Learn from Dell’s IT Transformation Research?
Dell defines Information Technology Transformation as the process of enhancing information and communication technology so as to make human lives more efficient and better. IT transformation also centers on improving infrastructure so as to encourage efficiency in systems due to a reduction in the wastage of resources. I’ve been working with Mark Schaefer and his client, Dell Technologies, over the…
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MioCommerce: Empowering Home and Commercial Service Providers to Thrive in the Digital Age
Service-based businesses face numerous challenges in attracting customers, managing operations, and scaling growth. From inefficient scheduling and dispatching to difficulties in online visibility and customer engagement, these obstacles can significantly hinder a company’s potential for success. Moreover, the increasing demand for seamless online booking experiences and instant communication has left many service providers struggling to meet consumer expectations. MioCommerce MioCommerce…
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All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
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7 Reasons Your Content Fails to Resonate With Millennials
There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I’m not saying that this report that NewsCred isn’t important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren’t accurate. I often ask someone, would you…
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…
