This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Could an Automated POS Improve The Checkout Process? 7 Features For Customer Satisfaction
As we enter a competitive retail world, the little changes often make the biggest difference. While many brands focus on capturing consumer attention as they enter the store, they often forget about the most important step of the buyer journey: the checkout process. Automating the checkout process is essential as your business grows. With the right POS system at hand,…
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E-commerce and Retail
The Impact of Secure Payment Solutions on Online Shopping
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online.Price – whether or not the item’s cost is overcome by that desire.Product – whether or not the product is as advertised, with reviews often aiding in…
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Advertising Technology
How Predictive Analytics Is Being Utilized In Healthcare Marketing
Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online. The global predictive analytics in healthcare market was valued at $1.8 billion in…
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Sales and Marketing Training
Please Test Your Lead Generation Forms
Years ago, we worked with a client who invested a significant budget with a branding agency to build a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we usually do: submit a request through their contact page…
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Social Media & Influencer Marketing
The Wicked Lies that Social Media Gurus Weave
This is a rant. Lies, lies, lies. I’m so very tired of hearing all of the crap that social media ‘gurus’ tell clients. Last night I did a Twitter Explained training with Linda Fitzgerald and her group, Affiliated Women International. The group is made up of experienced, empowered business women. In their words: Our vision is to “empower women worldwide”.…
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Analytics & Testing
7 Reasons Your Content Fails to Resonate With Millennials
There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I’m not saying that this report that NewsCred isn’t important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren’t accurate. I often ask someone, would you…
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Content Marketing
Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
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E-commerce and Retail
6 Ecommerce Strategies for 10%+ Growth in 2025
Hey there, thinking about boosting your ecommerce game in 2025? You’re not alone. With everyone shopping online, it’s a wild race to stay ahead. So, how do you ensure your online store doesn’t just float but grows by over 10%? Let’s dive into some strategies that can help you do just that. We’ll talk about everything from SEO to customer segmentation and…
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Analytics & Testing
Postacumen: Competitive Analysis for Facebook Pages
Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…
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Marketing Infographics
An Infographic With Every Reason You Need to Focus on Mobile
We spent quite a few episodes on Edge of the Web Radio reporting to our audience on the importance of mobile. We often speak in terms of mobile marketing but as I was sitting in the station discussing the show with Erin Sparks of Site Strategics, it really started to dawn on me how critical mobile behavior was changing based…
