This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Artificial Intelligence? A Comprehensive Guide for Business Professionals
One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent... until now. As I watch artificial intelligence (AI) advancements, I fear that I'm falling behind... and it could cost me a great career where I've spent every...
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Understanding Address Parsing, Standardization, and Delivery Verification APIs
A key offering that many of our clients appreciate is our trackable direct mail . With a dynamic QR code, we can identify every direct mail recipient that uses their smartphone to open a call-to-action... from dialing a phone number or scheduling an appointment. We can even push an event record for the...
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How to Use Text Messaging to Win Love, Leads, And Revenue
Text messaging ( SMS ) has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is...
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How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is staggering, painting a vivid picture of our hyper-connected society. ...
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UPS API Endpoints and Sample PHP Test Code
We're working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company that developed it had malware... that's never a good sign...
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Ecamm Live: Must-Have Software for Every Live Streamer
I've shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I'd assembled... from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to a good friend of mine Jack Klemeyer, a...
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Are You Doing Instagram Marketing Wrong? Focus on Authenticity!
According to the network itself, Instagram has more than 1 billion active users at the moment, and that number will undoubtedly keep growing. More than 71% of the Americans age 18 to 29 were using Instagram in 2021. For ages 30 to 49, 48% of Americans were using Instagram. In...
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The Fastest E-Commerce Platforms in 2024: A Deep Dive into Performance
Imagine losing a potential customer because your website took just one extra second to load. This is not just a hypothetical scenario—it's a daily reality in e-commerce , where speed can make or break your business's success. Through multiple channels, website performance directly impacts your bottom line. Research from Google...
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What Are Meta Descriptions? Why Are They Critical to Organic Search Engine Strategies?
Sometimes marketers can't see the forest for the trees. As search engine optimization has gained so much attention the past decade, I've noticed that many marketers focus so much on rank and subsequent organic traffic, they forget the step that actually occurs in between. Search engines are absolutely critical to every business...
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The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages . The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords...
