This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
Mastering Sales with Sales Conversion Tools and Verified Lead Generation
Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower organizations to refine their sales strategies, enhance customer engagement, and increase revenue. In this in-depth exploration, we will discuss the importance of…
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Content Marketing
WordPress: How To Prepend Text With A Custom Field To Your Custom Post Type Content
in WordPress, add_filter() is a function used to hook a custom function or an existing WordPress function to a specific filter action. Filters are one of the two types of Hooks, the other being Actions. They provide a way for functions to modify the data of other functions and are the cornerstone of WordPress’ plugin functionality. Here’s the basic syntax…
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Content Marketing
Kickstarting Your Video Marketing Campaign in 3 Ways
You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign?…
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Advertising Technology
PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers
Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase conversions. The key to success often lies in leveraging external traffic sources but managing off-Amazon advertising campaigns can be complex,…
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Marketing & Sales Videos
Video: What is a Brand?
The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are…
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Content Marketing
How Primary Research Turns Brands into Industry Leaders
Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand’s authority and identity. One unique way that several companies are demonstrate their status as industry leaders is by creating unique primary research that…
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Marketing Tools
Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…
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Advertising Technology
Data-Driven Strategies Create Jedi-Level Social Ads
Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together. Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…
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Advertising Technology
Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots
This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing customers. The budget size speaks to the important role that digital advertising plays in growing businesses. Unfortunately, the sizable pot of money also attracts a host of nefarious…
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Content Marketing
ShortPixel: Unlock Blazing Fast Websites by Optimizing and Compressing Your Images
A slow website can turn away visitors, frustrate users, and impact your search rankings. Many factors contribute to site speed, but unoptimized images are the biggest culprit. Large image files with slow loading times affect user experience (UX) and SEO. Manually resizing and compressing images for every page can be tedious and time-consuming, especially if you manage multiple websites. ShortPixel ShortPixel…
