Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Sales and Marketing Training
    Programming and Math: Order of Operations

    How the Order of Operations prepared me for Programming

    Algebra has always been a favorite subject of mine. There’s not much theory involved, just a toolbox of methods and the order of operations to solve. If you reach back into high school, you’ll remember: First, all operations that lie inside parentheses must be done. Next, do any work with exponents or radicals. Working from left to right, do all…

  • Content MarketingWordPress: Using add_filter to prepend text to archive, single post, rss, and feed

    WordPress: How To Prepend Text With A Custom Field To Your Custom Post Type Content

    in WordPress, add_filter() is a function used to hook a custom function or an existing WordPress function to a specific filter action. Filters are one of the two types of Hooks, the other being Actions. They provide a way for functions to modify the data of other functions and are the cornerstone of WordPress’ plugin functionality. Here’s the basic syntax…

  • Content Marketingcrossbrowsertestinglogo3

    Cross Browser Testing Made Easy

    If you’re in web development or web design, you know that one of the most frustrating tasks upon completing a beautiful design is actually ensuring that it works across all browsers. Not only can the browser and operating system severely impact how a page renders, so can the plugins that you are running! We’re launching a site for VA Loan…

  • Content MarketingVideo Marketing Campaign

    Kickstarting Your Video Marketing Campaign in 3 Ways

    You’ve probably heard through the grapevine that videos are worthwhile investments for any business looking to improve their online presence. These clips are great at increasing conversion rates because they’re great at engaging in the audience and conveying complex messages in an efficient way — what’s not to love? So, you’re wondering how can you kickstart your video marketing campaign?…

  • Sales Enablement, Automation, and PerformanceMastering Sales with Sales Conversion Tools and Verified Lead Generation

    Mastering Sales with Sales Conversion Tools and Verified Lead Generation

    Optimizing sales processes in the fast-paced world of modern business is critical to achieving sustainable growth and profitability. Two key elements that enable businesses to thrive in competitive markets are sales conversion tools and verified lead generation. These technologies empower organizations to refine their sales strategies, enhance customer engagement, and increase revenue. In this in-depth exploration, we will discuss the importance of…

  • Marketing & Sales Videosbranding godfrey

    Video: What is a Brand?

    The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are…

  • Sales Enablement, Automation, and PerformanceSaleshandy: B2B Sales Lead Finder, Email Outreach, Email Sequencing, and Automation

    Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success

    B2B sales professionals and marketers know the challenge of generating qualified leads (leadgen) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that streamlined these tasks and offered reliable deliverability, automation, and personalized engagement? That’s where Saleshandy steps in. Saleshandy Saleshandy is a…

  • Marketing ToolsNetpeak Software

    Netpeak Checker: SEO Bulk Research on Root Domains and Pages

    Yesterday, I met with a mentoring program that asked me to assist them in training their students in search engine optimization. The first question I asked was: What do you think SEO is? It’s an important question because the answer would direct whether or not I could be of assistance. Thankfully, they replied that they didn’t have the expertise to…

  • Advertising TechnologyData-Driven Social Media Ad Tips

    Data-Driven Strategies Create Jedi-Level Social Ads

    Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…

  • Advertising TechnologyPixelMe: Amazon Advertising Boost Rankings

    PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers

    Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase conversions. The key to success often lies in leveraging external traffic sources but managing off-Amazon advertising campaigns can be complex,…

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