This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Procreate for iPad: Where Creativity Becomes Your Brand’s Competitive Edge
Marketers today live in a world of visual noise where audiences scroll past thousands of GenAI ads, identical stock photos, and templated campaigns every single day. Standing out requires something more human, more tactile, and more original. That’s where Procreate for iPad shines. Procreate Procreate transforms the iPad into a complete creative studio, empowering brands, designers, and creators to craft…
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The Resurrection of Personalization: Why AI is Changing the Game with Predictive Customer Insights
Remember when personalized marketing was going to be the next big thing? In 2019, Gartner predicted that most marketers would abandon personalization: By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. In fact, 27% of marketers believe data is the key obstacle to personalization…
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The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
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ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
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It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
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Google is Burying the SEO Industry
1.webp” alt=”” title=”SEO is Dead and Buried” width=”200″ height=”150″ class=”alignleft size-thumbnail tie-image16461″ />I wrote the post, SEO is Dead, back in April. I still stand by that post… in fact, now more than ever. The purpose of the post wasn’t to attack search engine optimization as a viable online marketing strategy, the purpose was to drive marketers to move their…
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B…
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How the Internet Revolutionized Offline Retail
If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…
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Mastering X’s Algorithm: A Guide for Brands to Drive Awareness, Followers, and Conversions in 2024
Understanding and leveraging the algorithms that power platforms like X (formerly Twitter) is crucial for brands looking to maximize their online presence. X’s recommendation algorithm curates the content users see on their For You timeline, making it a powerful tool for brands to reach their target audience. This article will dive into X’s open-sourced algorithm, exploring its inner workings and…
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The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the effort and expertise required to execute effective marketing strategies. The Evolving Marketing Landscape The marketing landscape has undergone a seismic…
