This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Lucky Orange: Optimize Your Website With Actionable Visitor Insights From This Suite of Tools
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To improve website performance and drive conversions, businesses need to focus on key areas like conversion rate optimization, form completions, and…
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Sales and Marketing Training
Scope Creep: Less = More
I’ve wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There’s a flip side to this: for companies to limit the functionality of their solutions to the core of how they are used. Adding…
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Sales Enablement, Automation, and Performance
Abbreviations: What do DEAD and DITO stand for?
I’ve been developing, defining, integrating and estimating projects for over a decade. Having worked with hundreds of companies as well as with tons of internal development and external consulting firms, I’m always amazed at just how wrong the industry always is on setting estimates of completion and deadlines for completion. As a result, I’ve come up with the new DEAD…
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E-commerce and Retail
ShopWP: Transform Your WordPress Site into a Shopify Powerhouse Shop
Running an online store can be challenging, especially when you’re trying to leverage the strengths of multiple platforms. Many entrepreneurs find themselves torn between the robust e-commerce capabilities of Shopify and the flexibility and content management prowess of WordPress. What if you could have the best of both worlds? In addition to Shopify’s native features that help you sell via…
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Social Media & Influencer Marketing
The Ultimate Guide to Optimizing Social Media Posts for Better Business Results
Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…
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E-commerce and Retail
How the Internet Revolutionized Offline Retail
If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact 25% of people make a purchase after a local…
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Advertising Technology
Baking in “Intelligence” to Drive-to-Web Campaigns
The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not…
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Artificial Intelligence
How to Humanize AI Content for Free and Bypass ZeroGPT and Other Detection Tools
In the rapidly evolving digital marketing landscape, AI-generated content has become a cornerstone for businesses aiming to scale their content strategies efficiently. However, as GenAI tools become more sophisticated, so do detection mechanisms like ZeroGPT, which can identify and flag AI-generated content. This poses a significant challenge for marketers who strive to maintain authenticity and engagement without compromising efficiency or…
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Paid and Organic Search Marketing
Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I’m getting from organic search. Martech Zone ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high-volume keywords. We all know that the higher…
