This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media
A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge or an existing customer who is seeing if there…
- Customer Data Platforms
Great Marketing Is About Context, Not Contacts
Pop quiz. How valuable is a customer’s contact information? Answer… it depends. Without knowing what matters to a customer, contacting them with useless information and offers is an exercise in futility. This is something that spammers never figured out. Spam is a volume play that blasts the same message to an unfathomable number of people in hopes that a tiny…
- Analytics & Testing
How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…
- Analytics & Testing
Parsely: Content Publishing Analytics Done Right
If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that you simply can’t answer: What content that we published this month performed the best? What author drives the most traffic…
- Content Marketing
WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
- Artificial Intelligence
Future Trends in Software Engineering: What to Expect in the Next Decade
The software engineering landscape is one of constant evolution, driven by the demands of a fast-changing world and the ever-increasing integration of technology into our lives. As we look toward the next decade, the advancements in this field promise transformative changes across industries, creating opportunities for professionals to innovate and lead. For software engineers, staying ahead of these trends isn’t…
- Marketing & Sales Videos
The Future of Interactive 360 Degree Video
This is a pretty amazing technology when you start to think about the possibilities. Perhaps you could record multiple storylines and have the user click and enter the next. Could make for one heck of a horror movie! 🙂 See the world like never before with 360° video. Can you imagine? People like to look at 360° photos of the…
- Public Relations
Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or ill-informed decisions. This article explores strategies for businesses to punch through this negativity, stay firm in their strategies, and make…
- Marketing Infographics
Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
- E-commerce and Retail
Retailers are Improving Experience and Driving Revenue with Text Messaging
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with increased communication. Text messaging has evolved into one of the universal communication methods that retailers are deploying to improve customer experience and drive revenue. OpenMarket’s recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about…
