This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it's pretty simple to add a feed to your email newsletter or any other campaign you're sending out. What you may not...
-
Semrush: Research, Plan, Write, and Analyze Your Content For Improved Search Engine Visibility
There's not a single client that we work on that we're not continuously working to optimize their content marketing as part of their overall digital marketing strategy. At its core, content provides the breadcrumbs that lead the prospect to do business with you. While engaging content requires a ton of creativity to differentiate itself...
-
The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit...
-
Here’s Why You Should Integrate Email and Social Media Strategies
We got a bit feisty when someone shared a email versus social media infographic . The primary reason we disagreed with the versus discussion was that it shouldn't be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers...
-
Rethink Social Media’s Impact on Traffic and Commerce
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it's difficult to attribute sales to social media does not mean that it doesn't happen. In fact, the statistics speak to the opposite: 71% of consumers are...
-
5 Ways Snapchat Can Be Used to Promote Your Business
As social mobile platforms rise in popularity, there's always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers the opportunity to create...
-
Alamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands
Creativity isn’t neat. It’s messy and uncertain and often means tearing down your work just to rebuild it stronger. It takes hours of thought, relentless exploration, and an unwavering belief that your vision will work. True creatives don’t follow the trends—they set them. But in a world where stock imagery often...
-
Jifflenow: How this Meeting Automation Platform Impacts Event ROI
A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand...
-
How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing...
-
Mobile-First Custom LMS: Building Learning Platforms for the On-the-Go Workforce
Imagine your employee, Sarah, stuck in a two-hour commute. With only her phone in hand, she can either passively scroll through social media or use that time to complete a training module. If your learning management system ( LMS ) isn't optimized for mobile, you’re missing out on moments like these ...