This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
5 Tools to Help Tailor Your Marketing During the Holidays
The Christmas shopping season is one of the most important times of the year for retailers and marketers, and your marketing campaigns need to reflect that importance. Having an effective campaign will ensure your brand gets the attention it deserves during the most profitable time of the year. In today’s world a shotgun approach will no longer cut it when…
- Content Marketing
Quark Publishing Platform: A Comprehensive AI-Powered Solution for Enterprise Content Lifecycle Management (ECLM)
Organizations face numerous challenges when it comes to managing their content. The sheer volume and velocity of content creation and the need for regionalization, compliance, and omnichannel distribution can quickly overwhelm even the most well-equipped teams. As the complexity of content ecosystems continues to grow, businesses seek solutions that can streamline their processes and help them stay ahead of the…
- Marketing Tools
AdCat: Preview, Organize, Edit and Optimize Your Social Media Ad Images
Another great tool for all of you social marketers out there trying to optimize and configure your ads. Adcat built a beautifully simple system for previewing, editing, and optimizing your ads on social media outlets Facebook, Instagram, Twitter and Pinterest. Just upload an image, edit it, preview across each ad format, and download your optimized ad image! (Don’t judge me…
- Content Marketing
SEO Myth: Should You Ever Update A Page That’s Highly Ranked?
A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
- Social Media & Influencer Marketing
Sendible: Simplified Social Media Management for Agencies and Brands
It’s harder than ever for marketers to keep up with social media marketing (SMM) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one social media management platform that simplifies these tasks, making it easier for agencies, marketers, and brand managers to amplify their brand stories…
- Marketing Infographics
Small Business and Social Media
Postling is a small business social media application that allows businesses to publish to any of the popular social media platforms, including Facebook, Twitter, LinkedIn, WordPress, Blogger, Tumblr, Facebook Photos, and YouTube. Postling provided this infographic – providing some insight into small businesses and their use of social media. It’s important to note that the data was pulled only from…
- Advertising Technology
Scout: A Service for Sending Postcards for $1 Each
Scout is a simple service that does one thing – it allows you to send 4×6, full-color postcards customized by you. You supply your own front and back images, provide a list of addresses (we can help you build it or you can do it yourself), and they’ll print a beautiful postcard and then mail it to any number of…
- Analytics & Testing
Casted: The Audio Content Marketing Solution for Enterprise Brands
Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables…
- E-commerce and Retail
Segments: Unlock Your Shopify Store’s Full Potential with AI-Powered Segmentation and Insights
Every eCommerce business faces the challenge of understanding its customers. Which products should be marketed to whom? What type of campaigns will maximize sales? And, most importantly, how can you drive repeat purchases from existing customers? These questions, crucial for growth, are often hard to answer without deep insights. Fortunately, there’s a platform that makes these challenges manageable and actionable.…
- Content Marketing
3 E-commerce Shipping Options that Drive Purchase Behavior
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that…
