This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial...
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How Social Marketing Stacks Up with Traditional Advertising
I'm not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don't distinguish the difference. Often, social marketing is seen as just another channel . While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been...
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Navigating the Wacky Rules of Facebook Contests and Sweepstakes
Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page , but you can't require or even ask them to share your page ? Hey, it's their platform and their users, so they can make the rules however they'd like. If you...
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The Leadership Deficit: How America Lost Its Greatest Competitive Advantage
As I sat in the chair at my favorite barbershop the other day, my stylist shared some exciting news. She had just been promoted to manager. Her schedule is always packed because she is talented, personable, and has clearly caught the attention of her company’s leadership. When I congratulated her and asked what kind...
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Oxygen: The WordPress Visual Builder That Designers and Developers Actually Love
If you’ve ever wrestled with bloated code, sluggish page builders, or design tools that limit your vision, you’re not alone. For too long, WordPress professionals have been forced to choose between speed and creative freedom. But that’s changing fast. A new generation of creators is demanding more—and getting it. ...
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Why Website RFPs Don’t Work
As a digital agency in business since 1996, we've had the opportunity to create hundreds of corporate and non-profit websites. We've learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint , which allows us to do some...
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Ticket Tailor: Empowering Event Organizers with Powerful, User-Friendly Ticketing Tools
Event organizers face numerous challenges when it comes to ticketing and event management. The logistics can quickly become overwhelming, from setting up an online box office to managing attendee lists and processing payments. Many struggle to find an affordable and feature-rich platform while also providing the flexibility and support needed to run events of...
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How Browsers Load Pages, Its Impact on Performance, And How To Improve CWV
A key reason I decided to assist Overfuel was that the development team recognized the significance of page speed on every aspect of search engine visibility and user experience. They've built the fastest auto dealer website platform on the planet... and all client results have far surpassed expectations. Keep in mind that a high-speed site...
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5 Public Relations Tips For Dealing With The Media As An Expert Source
TV and print reporters interview experts on various topics, from how to design a home office to the best ways to save for retirement. As an expert in your field, you may be called to participate in a broadcast segment or print article, which can be a great way to build your brand and...
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Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success
B2B sales professionals and marketers know the challenge of generating qualified leads ( leadgen ) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that streamlined these tasks and offered reliable deliverability, automation, and personalized...