This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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LangShop: Unlock New Markets With AI-Driven Translation Of Your Shopify Store
In today’s globalized world, the internet bridges gaps and transcends borders, making it easier than ever for businesses to reach potential customers all around the globe. As a result, e-commerce stores aren’t just serving local customers anymore; they’re catering to a worldwide audience. But to truly connect with this diverse demographic, businesses need to communicate effectively in the language their…
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Sometimes Marketing Coal Produces Diamonds
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress globally, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season. Although Santa Claus’s red and white garb had been commonplace for a few years, Haddon Sundblom solidified this version by creating…
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3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
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How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
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Blogger: CSS Style for Code on Your Blog
A nice post on how to dress up displaying code on your blog or website using Cascading Style Sheets (CSS).