This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Kling AI: Unlock Fast, Cinematic Generative AI Video Creation
Creating compelling video content can feel like a balancing act between creativity and technical frustration. Whether it’s characters changing mid-scene, awkward camera angles, or jittery transitions, most AI tools leave creators fixing problems instead of telling stories. The lack of motion consistency and visual control often turns promising concepts into forgettable results. Kling AI Kling AI is redefining video generation…
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Do Search Engines Care If You Use Drupal?
How much do Content Management Systems (CMS), like WordPress, Drupal, Joomla!, play a part in search engine optimization (SEO)? Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS like Drupal is going to affect SEO (great tools used in a bad way idea). But do content management systems themselves lend to…
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A Unique Business Card… er Chip
This afternoon, I had a great meeting with our business consultant Harry Howe and our business insurance agent, Joe Glaser. It was a great meeting because Joe and Harry are masters at dialing down all the nuances of risk and insurance into a concise meeting where they basically tell me what I should do and I trust them to get…
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Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers
Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their…
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TurnTo: Syndicate Reviews with Your Product’s Distributors
Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell…
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Advertising: How Consumers Won the War for Their Attention
In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don’t be discouraged by the 472 slides — 29.39% of those are…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO’s and your internal tech teams don’t want you to know: the 18-month software implementation that just cost you $500K – $1MM could be done a hell of a lot cheaper…and should be. They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers, we all…
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Do Longer Posts Get More Views? A Data-Driven Analysis
Years ago, I analyzed Martech Zone and tried to identify whether my word count impacted the number of post views. The result was a minimal correlation, which encouraged me that the correct word count is the number of words necessary to explain your topic to your audience… and no more. Of course, this contradicts the advice of many SEO experts…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted to have it work with Shopify so that we could include a discount for the…
