This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Adobe is Infusing AI Into Every Aspect of Marketing Creativity, Production, and Personalization #AdobeSummit
We are in the golden age of design, and enterprises all across the globe are investing in people and technology to elevate the look and feel of their communications. AI is accelerating and expanding the creative aperture for everyone, opening the content floodgates, tapping into imagination, and massively increasing the number of creative assets being designed, edited, and delivered. Shantanu…
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How to Integrate WhatsApp Business API into Business Processes
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide, WhatsApp has become an integral part of everyday life, and its business version opens up new opportunities to engage with your audience. In this article, we’ll explore the key aspects…
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It’s Science: Audio Quality Dramatically Impacts Video Engagement. How To Improve Yours!
This may seem counterintuitive, but a great video with poor audio quality will drive down engagement more than a poor video with great audio quality. Audio quality plays a crucial role in the effectiveness of video content. Despite the visual nature of videos, audio is an integral component that significantly impacts viewer engagement and satisfaction. This can’t be understated. Poor…
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What’s So Special About Social Media?
Last week, I mentioned that one of the reasons social media was failing many marketers was because we haven’t identified the magic algorithm. I still don’t think there is a magic algorithm… but after this week, I can point to one of the special traits of social media. It’s vulnerability. The next section is sort of personal… so if you…
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Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
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Sales and Marketing: The Original Game of Thrones
This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…
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Small Business Data Backup & Recovery: What You Need to Do Now
Data is essential for small businesses. With over ten years of experience in mobile app development, I cannot stress the importance of a strong plan for backing up and recovering data. This is especially important for small businesses, which often struggle to recover from data loss without major disruptions. In this article, I’ll walk you through the necessary steps to…
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Why Video Marketing Drives Sales
I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it affordable to nearly any business. That said, you still want to impress your visitors and avoid crappy audio, mixing, recording…
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How to Become a Mobile App Developer
I always thought that mobile browser applications would overtake mobile apps – much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities… it looks like mobile applications are here to stay. This infographic from Schools.com spells out the demand and the process your team can take to become mobile app developers. Gartner…
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Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies
Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will…
