This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Free eBook: Moving to Social CRM
Customer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes…
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Five Digital Trends Shaking Up Europe
Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping e-commerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital…
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Jetpack: Enhance WordPress’ Internal Site Search Capabilities with Advanced Search
Consumer and business browsing behaviors continue to change as they self-serve and seek the information they need without contacting your company. While taxonomies, breadcrumbs, related content, and design are critical user interface elements that assist visitors, internal site search is often overlooked. WordPress Site Search While WordPress has had an internal search functionality since its inception, it’s largely dependent on…
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Who Will Build Your Next Website?
I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades,…
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Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…
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BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
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Copywriting: Ten Steps to Writing Compelling Copy for Business, Marketing, and Sales
Crafting high-performing copy is at the heart of modern marketing and sales. To influence potential customers and drive revenue, developing content that resonates personally, prompts action, and sparks long-term loyalty is critical. Below are key elements that stand out as the foundation for creating effective copy. Table of ContentsKnow Your Audience ThoroughlyHighlight Benefits Over FeaturesUse a Clear, Action-Oriented HeadlineTell a…
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Emailium: Email Template Inspiration
Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags. How might this service be of use to you? Let’s look at a few scenarios: Creative Teams – When pressed for a new…
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Social Media Marketing Mistakes You Should Avoid
More often than not, I’m hearing more and more companies speak about social media as if it were just another broadcast medium. Social media is much more than that. Social media can be analyzed for intelligence, monitored for feedback and opportunities, used to communicate with prospects and customers, used to target and promote your brand to relevant audiences, and leveraged…
