This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
How to Optimize Your On-Page SEO for Periods of High Customer Activity
Whether you’re gearing up for Christmas or preparing for any other seasonal boost for sales, your website must be ready to experience greater traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more critical. Although it’s crucial to note that SEO should never be regarded as a short-term focus for…
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Content Marketing
Talks.co: Find Your Perfect Podcast Guest or Host Match in Minutes
Podcasting has emerged as one of the most powerful mediums for connection and communication in our digital age. Unlike traditional media, podcasts create an intimate, one-on-one experience where listeners feel personally engaged with the content. The long-form audio format allows for deep exploration of topics, fostering genuine understanding and connection. In our most recent election, the candidates’ visibility on long-form…
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E-commerce and Retail
Coupert: Tap Into 6 Million Ready-to-Buy Shoppers for Your Store with Coupon Distribution
With a competitive e-commerce landscape and challenging economy, attracting new customers while maintaining profitable margins presents an ongoing challenge for online retailers. With customer acquisition costs continuing to rise across digital advertising channels, merchants are increasingly seeking alternative ways to reach motivated shoppers. Strategic coupon distribution remains one of the most effective tools for driving first-time purchases, with 89% of…
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Social Media & Influencer Marketing
Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during December: Brands see a 66% increase in contest submissions Brands…
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Advertising Technology
How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
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Advertising Technology
Features of Google Ads Bidding Strategies For Business — What You Need To Know
Almost everyone has encountered a situation where they need to purchase expensive products they will use frequently in the future. Typically, when searching, an Internet user will focus exclusively on criteria that are important to them. This refers to product characteristics, pricing policies, and other features that make the product highly effective or set the business owner apart from the…
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Content Marketing
WordPress: Add A Custom Class If The Post Was Published Today
I’m constantly getting requests from our clients for customizations I’ve never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single post page templates of their child theme. To…
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Paid and Organic Search Marketing
How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could be a huge loss in momentum. In order to keep search engine authority, here’s how to migrate to a new…
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Marketing Infographics
Small Business Social Media Usage and Results
CrowdSPRING has published this infographic on small business social media habits. When I first saw the stats on usage, I was a bit taken aback at how low usage stats are for small business. Take a deeper look and I suppose it’s no surprise, though. It’s very resource intensive to run a successful small business so sustaining a social media…
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Content Marketing
Inbound Brew: Run Your Inbound Marketing Strategies Directly from WordPress
The number of solutions and complexity of integrated partners that extend WordPress is pretty amazing. Inbound Brew is a full-service digital marketing, web development, and software development firm, that helped small businesses utilize content marketing to drive engagement and leads. They’ve now published an inbound marketing plugin that provides all the tools necessary to do this – directly from WordPress! The plugin…
