This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Leadership Dilemma: Cutting vs. Prolonging
A critical mistake in the past that I've made with my business was making difficult decisions early. One example was at a point of accelerated growth in my agency when I hired talent for a few large contracts that I acquired. Soon after, I had a few key clients announce their departure. Always the...
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Why Brands Buy PPC on Third-Party Sites to Amplify Trust and Momentum
Pay-per-click ( PPC ) advertising has become one of the most competitive arenas in marketing. Every brand in a category is bidding on the exact intent-driven keywords, driving up costs and forcing companies into expensive, zero-sum battles for attention. Even when you win that click, the challenge isn’t over. Directing a prospect to your...
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IM Creator: Create a Free, Beautiful Website in Minutes
Building a website often starts with excitement and quickly turns into friction. Tools feel restrictive, pricing escalates just as momentum builds, and platforms that promise simplicity often collapse under the real-world demands of SEO, responsiveness, and growth. For creators, designers, and small businesses, the real challenge is finding a website builder that stays flexible as...
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An Insider’s Look at the Future of Email Marketing Software and Services
One of the benefits of living and breathing a niche industry, like operating an email agency , is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of...
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Copying Content is Not Okay
First my disclaimer: I am not an attorney . Since I am not an attorney, I'm going to write this post as an opinion. On LinkedIn, a conversation started with the following question: Is it legal to repost articles and other content that I find informative on my blog (of course giving...
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VisualVisitor: Identify Anonymous Website Consumer and Business Website Visitors
Are you missing out on valuable leads hiding within your website traffic? Many businesses struggle to identify their anonymous website visitors, hindering their ability to nurture and convert them into customers effectively. Visual Visitor offers a solution to this challenge, providing a powerful platform that unveils the identity of those anonymous visitors...
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Nobody Knows Who You Are… Craft Your Personal Brand Accordingly
Your personal branding dictates your professional opportunities. Many feel constrained by their past experiences, existing networks, or the lack of a recognizable reputation. The truth is, nobody knows who you are—at least, not yet. This is excellent news because it means you can craft your personal brand in a way that aligns...
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Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter , Facebook , YouTube , and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright...
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Everyone Hates Advertising… Does Paid Advertising Still Work?
There's been a ton of conversations online about the demise of advertising. Twitter hasn't been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue... but search is declining as other methods for seeking and finding information online grow...
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WordPress: How To Prepend Text With A Custom Field To Your Custom Post Type Content
in WordPress, add_filter() is a function used to hook a custom function or an existing WordPress function to a specific filter action. Filters are one of the two types of Hooks, the other being Actions. They provide a way for functions to modify the data of other functions and are the cornerstone...