This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Cyberchimps Responsive Theme: A Fast and User-Friendly Mobile-First WordPress Theme
Having a WordPress website that looks great on all devices is more critical than ever. A poorly designed website can lead to a frustrating user experience, causing visitors to leave and potentially harming your brand’s reputation. Creating a beautiful and functional website can be a daunting task, especially for those without extensive technical expertise. CyberChimps Responsive Theme CyberChimps Responsive Theme…
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Sales and Marketing Training
50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025
There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I’m promoting my competitors, I don’t believe this is the case… there’s simply too much happening in these industries for any single publication to…
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Social Media & Influencer Marketing
The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
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Content Marketing
25 Awesome Content Marketing Tools
We recently shared 25 Awesome Social Media Marketing Tools from the 2013 Social Media Strategies Summit. This is not a comprehensive list, just some tools that you can use to augment your brand’s content marketing strategy, including stand-out examples of five tools across five categories of content marketing: Curation – These tools help in the process of discovering and gathering…
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Martech Zone Apps
App: Analyze If Your Content Is Tuned In To Your Customers?
Years ago, I built a tool that took a company’s feed and analyzed it to see whether it was speaking to the company or focused on how it served its customers. I called it the Tuned In Calculator since it was inspired by the book Tuned In. Understanding how your content communicates with your audience is critical. Companies often struggle…
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Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
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Analytics & Testing
Affectiva: Minimizing Disruptions in Market Research with Calibration-Free Eye Tracking
Accurate market research is essential in today’s fast-paced and data-driven marketing landscape. Insights derived from consumer behavior and emotional engagement help marketers fine-tune their strategies, understand their audience, and ultimately make more informed decisions. By leveraging accurate market research, brands can ensure their messaging resonates with consumers, leading to better campaign outcomes, improved brand loyalty, and a competitive edge. However,…
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Paid and Organic Search Marketing
How Technical SEO Impacts Your Website’s Rankings
When it comes to achieving higher rankings on search engines like Google, most people focus on keywords, backlinks, and content. While those elements are important, they won’t deliver results without a solid technical foundation. That’s where technical SEO comes in. It ensures your website is built so that search engines can crawl, index, and rank effectively. Technical SEO can feel…
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Analytics & Testing
Countly Analytics for Mobile Application Developers
If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and…
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Social Media & Influencer Marketing
The Questions That Aren’t Being Asked About Ello
I’m sure someone is asking these questions, but I’m going to take a stab at it anyways because I haven’t found them. I joined Ello quite early – thanks to my friend and fellow marketing tech addict, Kevin Mullett. Immediately, within the small network I roamed and discovered some amazing people that I had never met before. We began sharing…
