This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
5 Misperceptions of Marketing and the Reality
We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the…
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Marketing & Sales Videos
REMME: Will Blockchain Rid Us of Logins and Passwords?
One of the more exciting technologies is blockchain. If you’d like an overview of blockchain technology – read our article, What is Blockchain Technology. Today, I happened across this ICO, REMME. What is an ICO? ICO is an Initial Coin Offering. An ICO occurs when someone offers investors some units of a new cryptocurrency or crypto-token in exchange against cryptocurrencies…
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Content Marketing
WriterZen: The All-in-One AI-Powered Content Creation Platform For Boosting SEO Rankings
Content creators and marketers face an uphill battle. Creating content that consistently ranks organically on Google while managing multiple tools, coordinating team efforts, and maintaining quality can feel overwhelming. The challenge of finding the right keywords, developing engaging topics, and producing original content that performs has become increasingly complex. WriterZen WriterZen is an all-in-one content solution that streamlines every aspect…
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Advertising Technology
Mobile Marketing Statistics for 2024
Mobile marketing has transformed how businesses connect with consumers. Leveraging channels like mobile apps, web, ads, SMS/MMS, and mobile video, this strategy capitalizes on the growing dominance of mobile devices in daily life. Below, we explore the latest statistics and trends shaping mobile marketing 2024. Table of ContentsWhat is Mobile Marketing?Key Mobile Usage StatisticsMobile Advertising ImpactMobile App TrendsMobile Email TrendsMobile-Friendly…
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Email Marketing & Automation
Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of consumers said they found ads helpful during holiday shopping, and 43% said they plan to shop more this year than…
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Email Marketing & Automation
Brevo: All-in-One Email Marketing Software for Every Business
Businesses of all sizes face the challenge of building lasting customer relationships while delivering impactful marketing campaigns. These challenges are often compounded by the need for efficient tools that don’t require steep learning curves or extensive budgets. Enter Brevo (formerly Sendinblue) —an all-in-one marketing platform designed to simplify, enhance, and accelerate your email and multichannel marketing efforts. Brevo Brevo is…
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Artificial Intelligence
Common Mistakes When Integrating a Voice API for Developers and How to Avoid Them
I’ve been in the trenches with voice tech for years now, and let me tell you – implementing a voice API for developers can be a real headache if you don’t know what you’re getting into. After watching countless projects go sideways (including a few of my own), I thought I’d share some hard-earned wisdom about the pitfalls that seem to…
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Artificial Intelligence
n8n: Automate AI Agents Without Limits – Build Smarter Workflows Fast
Modern teams face a relentless demand for efficiency, integration, and real-time intelligence. But stitching together systems, cleaning data, and operationalizing AI is often a tangled mess. Developers burn hours on repetitive logic. Business users wait days for changes. And workflows break the moment complexity scales. If automation feels more like a limitation, it’s time to rethink the tools you’re using.…
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Advertising Technology
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
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Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
