This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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E-commerce and Retail
Choice Overload: The Case for Smarter, Not Fewer, Options
Starbucks made headlines recently by announcing a significant reduction in its menu, cutting approximately 30% of its offerings by the end of the year as part of CEO Kevin Johnson’s Back to Starbucks strategy to streamline operations and enhance the customer experience. This bold move, aimed at reducing wait times and simplifying choices for both baristas and customers, underscores a growing trend among…
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Marketing Infographics
Google+ for Business
Kudos to our friend and social media mentor, Chris Brogan, on this incredibly robust infographic on why and how businesses should be using Google+ to advance their online marketing. Key for our clients has been the deep search integration. I think it would have been great if the infographic also spoke to the Authorship advantages! That’s where we’re currently seeing…
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Email Marketing & Automation
Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide…
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Marketing & Sales Videos
Tracx: Gain Insights, Grow Engagement, and Measure Impact With Your Social Enterprise
Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention. The velocity of information and the logic utilized to delegate social strategies in the enterprise requires a platform to monitor, measure and…
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Content Marketing
WordPress Plugin: Create a Simple Daily Theme Backup
Over the last few months, I’ve been working hard to improve the performance of my WordPress child theme. Periodically, I’d introduce an issue in my child theme as I optimized it, and I needed to revert to an older copy of the code I’d updated in my theme. However, the daily backups on my host are over a gigabyte, so it…
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Social Media & Influencer Marketing
Consumer vs Business Behavior in Social Media
SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB)…
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Content Marketing
Me-Commerce and Retail’s Future
Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are…
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Customer Data Platforms
Owler Max: Help Your Sales Teams Work Faster and Smarter
Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be readily leveraged. Sales professionals are in need of a companion, a reliable and accurate tool that can set teams up…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply…
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Content Marketing
When Should You Be Redesigning Your Logo?
The team from Clear Designs have published this beautiful infographic with some thoughts around what you need to know about logo redesign, reasons why you should redesign, some do’s and don’ts of redesign, some logo redesign mistakes, and some feedback from industry experts. Three Four Reasons to Redesign Your Logo Company Merger – mergers, acquisitions, or company spin-offs will often…
