This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Customer Data Platforms
Owler Max: Help Your Sales Teams Work Faster and Smarter
Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be readily leveraged. Sales professionals are in need of a companion, a reliable and accurate tool that can set teams up…
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Marketing & Sales Videos
What’s the ROI on Headaches?
Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…
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Marketing Blog Likes and Dislikes
Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within a few days because of the content, others I’ve read for years. I don’t believe there’s any single #1 marketing blog on…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is. Different techniques you can apply…
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E-commerce and Retail
Tracknow: Maximize Your Affiliate Marketing with This Comprehensive Tracking Solution
Building and managing a successful affiliate marketing program can be daunting. Whether you’re an e-commerce brand, a finance business, or a network marketer, ensuring seamless tracking, fraud prevention, and customizable commission structures is essential to thriving in today’s competitive landscape. Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates—individuals or entities that promote their products or services—for generating…
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Content Marketing
The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.
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Marketing Books
Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel better about my skills. There are millions of words in the…
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Content Marketing
Scoring Social Engagement
Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers? For a business there’s little value in having thousands of Twitter followers if no one is buying…
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Marketing Infographics
What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of…
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Sales Enablement, Automation, and Performance
FindThatLead Prospector: Search and Find Targeted Lead Email Addresses
Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for prospecting. Is it legal? Actually, yes. All the emails are generated with FindThatLead’s algorithm based on patterns, or found on public sites through the web. How FindThatLead…
